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CHEQ Appoints Limor Gershoni Levy as Chief Legal Officer

CHEQ, the global leader in Go-To-Market Security, today announced the appointment of Limor Gershoni Levy to the role of Chief Legal Officer. Prior to CHEQ, she served as General Counsel at CATO Networks, where she built & established the legal infrastructure and led the legal & compliance practice. Prior to that she served as a senior corporate executive at Perion Network (“PERI”) where she led the Capital Markets and M&A activity . 

“I’m thrilled to be joining a successful, leading security SAAS organization like CHEQ, and the  amazing leadership”, said Limor “these are exciting times for the organization as it continues to lead the mission to Fight the Fake Web, and I’m excited to bring my experience to the table and help the company on its ambitious trajectory” 

Guy Tytunovich, CHEQ’s founder and CEO added: “We are thrilled to welcome Limor to the company’s leadership team. Her experience and expertise are invaluable, and her leadership will play a key role in CHEQ’s future growth and expansion.”

The announcement comes shortly after CHEQ announced a string of senior appointments following its recent $150 million series C. The company, which is the global leader in Go-to-Market Security, is deployed today by over 12,000 customers across 50,000 websites worldwide, and was recently named one the most innovative cybersecurity companies in the world.

Following the recent Series C, led by Tiger Global, Go-to-Market Security (GTMSec) Leader CHEQ, announced today that COO Omri Tamir will take on the role of President & COO, joining the co-Founding team. 

As COO & President, Omri will continue working hand in hand with CEO Guy Tytunovich and the board to push for further global growth, focusing on execution and significant scale. Guy Tytunovich, Founder and CEO of CHEQ said: “Since joining us from Salesforce Datorama 3 years ago, Omri has been instrumental to our massive growth. I’m honored to have Omri as my partner and I look forward to see CHEQ’s success in the next couple of years, executed by the outstanding CHEQ team and leadership.” 

“At CHEQ, I have found a remarkable group of passionate founders and leaders, driving the company to fulfill a very ambitious vision,” said Omri Tamir. “As CHEQers we’re all aligned behind our mission of building a strategic category and fighting the ‘Fake Web’. This vision, together with the company’s values – is what brings the best talent to CHEQ and I’m honored to further partner with Guy and the rest of the team”. 

CHEQ, which protects Go-to-Market teams from bots, fake users, and malicious visitors, also announced a string of recent executive hires. Seffy Kotz was named Chief Growth Officer, joining from where he led the User Acquisition Practice. In addition, Kazuki Fuse was named Head of APAC, also joining from Salesforce Datorama where he served as Managing Director of Japan. Guy Tytunovich, on the new appointments: “We’re always fortunate to be able to bring in word-class executives from great fellow SaaS companies. Seffy and Kazuki are an incredible addition to an already stellar leadership, and I have no doubt that their experience, knowledge, and attitudes will play a major part in CHEQ’s continued success.”


About CHEQ

CHEQ is the leader in Go-to-Market Security, providing solutions for Go-to-Market teams and organizations, to help rid their funnels, pipelines, sites and data from bots and fake users. The company is trusted by 12,000 customers worldwide and is deployed across over 50,000 websites.

Our team at CHEQ is thrilled to announce that we’ve been recognized as the 4th most innovative cybersecurity company in the world by Fast Company. 

Each year, the ‘Most Innovative Companies’ list honors organizations that are making the biggest impact both in business and culturally, and we are humbled to be included. As we accept this honor, we join the ranks of previous award recipients like Microsoft, Netflix, SpaceX, Shopify, Moderna and many other leading global companies

As stated by Fast Company’s Deputy Editor, David Lidsky: “The world’s most innovative companies play an essential role in addressing the most pressing issues facing society, whether they’re fighting climate change by spurring decarbonization efforts, ameliorating the strain on supply chains, or helping us reconnect with one another over shared passions.” 

This award comes at a time when our team is taking great measures to protect all organizations from the Fake Web. Over the years, CHEQ has become the premier way for go-to-market teams to secure their funnels, analytics, marketing, and operations from malicious bots and fake users on the internet. 

When CHEQ was first founded, our team recognized a need from enterprise organizations to protect every aspect of their business, and we addressed this need with cybersecurity technology built for all go-to-market leaders – not just the CISO. Today, more than 12,000 organizations have entrusted CHEQ with utilizing cybersecurity technology to keep their most mission-critical platforms free from threats. 

A few words from CHEQ founder and CEO, Guy Tytunovich: “We’re honored to have been named one of the world’s most innovative companies. We feel that our mission here at CHEQ – to fight the ‘Fake Web’ – addresses one the gravest challenges of today’s internet, the challenge of bots, fake users and malicious web traffic taking over and jeopardizing the sustainability of online business. We’re here to empower Go-to-Market organizations and secure their sales pipelines, marketing funnels, sites, eCommerce and data from the ‘Fake Web’, and we’re excited to be recognized by Fast Company for our efforts.”

To read more about Fast Company’s Most Innovative, and to check out the full list, click here.

About Fast Company:

Fast Company is the only media brand fully dedicated to the vital intersection of business,innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Companyis published by MansuetoVentures LLC, along with our sister publication Inc., and can be found online at

CHEQ is proud to have received two major industry awards: named to the exclusive list of 2021 Technology Pioneers by the World Economic Forum, while also picking up the Fortress Cybersecurity award by the Business Intelligence Group.

CHEQ named Technology Pioneer by World Economic Forum

CHEQ was selected by the WEF, the world’s preeminent forum for business, political and economic affairs to its exclusive list of “Technology Pioneers.” The World Economic Forum announced its selection of the 100 leading Technology Pioneers of 2021 – companies that are shaping industries from retail to cybersecurity. As the global leader in Customer Acquisition Security (CAS), CHEQ made it to the selection for its contributions in the field of Marketing Fraud Prevention and Advanced Bot Mitigation.

Previous recipients of the honor include Airbnb, Google, Twitter, Spotify and Kickstarter. For the next two years, those inducted as pioneers by the World Economic Forum will be part of the forum’s discussions on technology development and high-level conversations about their respective industries.

“We’re excited to welcome CHEQ to our 2021 cohort of Technology Pioneers,” says Susan Nesbitt, Head of the Global Innovators Community, World Economic Forum. “CHEQ and its fellow pioneers are developing technologies that can help society solve some of its most pressing issues. We look forward to their contribution to the World Economic Forum in its commitment to improving the state of the world.”

“We’re honored to be acknowledged as a pioneer by the World Economic Forum”, said CHEQ’s Guy Tytunovich. “This achievement further emphasizes the importance of our work in bringing enterprise-grade cybersecurity to go-to-market teams, helping create a more transparent ecosystem for organizations who are growing their business online.”

CHEQ wins 2021 Fortress Cybersecurity Award

In addition, CHEQ was among 78 companies to receive the 2021 Fortress Cybersecurity Award.

The 2021 Fortress Cyber Security Awards identify and reward the world’s leading companies and products working to keep our data and electronic assets safe among a growing threat from hackers.

“2021 is rapidly becoming the toughest year for cyber security professionals and as our reliance on networks continues to accelerate, our identities and data have quickly become global currency, so security is more important than ever,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “We are proud to recognize all of our winners and finalists who are on the frontlines of the effort to prepare, defend and respond to this growing threat.”

The awards cap continuing recognition for CHEQ’s Customer Acquisition Security, protecting revenue opportunities for the world’s leading brands.

CHEQ has today named Assaf Dar as the company’s new Chief Product Officer.

Dar joins CHEQ after serving as the Chief Product Officer of Israeli cybersecurity unicorn Checkmarx, where he led the company’s product strategy, product management and R&D. Prior to Checkmarx, Assaf served as the Chief Product Officer at Perion’s (NASDAQ: PERI) Codefuel, where he led strategy, product and innovation, after holding senior positions at Conduit and CA Technologies (a Broadcom Company).

The appointment comes on the heels of additional senior management hires at CHEQ, from leading SaaS companies like Sisense and Datorama. Dar will be tasked with leading CHEQ’s product efforts, strategy, and innovation across its enterprise, mid market and SBM suite of solutions.

“I’m absolutely thrilled to be joining CHEQ, one of the most exciting and promising SaaS companies out there today. The application of cybersecurity to digital advertising is fascinating, and the company’s vision of becoming the immune system of digital media is truly compelling,” said Assaf. “CHEQ’s impressive growth in 2020 has attracted highly talented and experienced executives from the world’s leading SaaS companies, a fact which itself inspires great confidence in the future of this company.”

CHEQ Founder and CEO, Guy Tytunovich, added: “I’m delighted to welcome such a well-respected product leader like Assaf to the CHEQ leadership team. He brings with him a wealth of experience in product and R&D strategy, vision, marketing and management, at the highest level of the cybersecurity and SaaS industries – something we stand to benefit from greatly. Assaf’s appointment will allow us to further expand CHEQ’s offerings to new channels while preserving our innovative and technological edge in the market.”

CHEQ’s award-winning ad-fraud and click-fraud prevention solutions span all major advertising channels, from programmatic display and video, to paid search, paid social, CTV and more. In 2020, the company received multiple accolades, including Ad Fraud Solution of the Year (The Drum) and Search Product of the Year (The Drum), and was named a “Gartner Cool Vendor” in the “AI for Marketing” category.

Gartner has named CHEQ to its prestigious “Cool Vendor” list for 2020, under the “AI for Marketing” category

Gartner, the world’s leading business research and advisory company, has named CHEQ to its prestigious “Cool Vendor” list for 2020, under the “AI for Marketing” category. Companies previously named to Gartner’s Cool Vendor list include ZoomMoovitCybereasonSnowflake, Gong, DatoramaWrike and many other leading SaaS unicorns. CHEQ has been recognized for its introduction of cutting-edge cybersecurity to the marketing space, allowing advertisers to secure their campaigns from non-human, inauthentic and invalid traffic.

“This is a fantastic achievement which speaks to the innovative nature of our company” said CHEQ founder and CEO Guy Tytunovich. “We have been building an entirely new category, ‘Ad Security’, while introducing know-how and technology from the cybersecurity space to take the fight against ad-fraud and click fraud to the next level. We’ve been fortunate to experience rapid growth and adoption along with many industry accolades and finishing this year on Gartner’s Cool Vendor list is really the icing on the cake.”

Gartner Analyst Andrew Frank elaborated on CHEQ’s selection: “Most ad verification solutions react to fraud by monitoring traffic and detecting anomalies in digital ad campaigns when they occur. In contrast, CHEQ takes a pre-emptive approach to fraud prevention by using honeypots — that is, sites designed to attract and identify malicious traffic. It blocks scrapers and web-crawlers, botnets, click farms, out-of geography clicks and suspicious human-driven behavior such as competitor clicks and affiliate fraud before they can affect a live campaign. It has also developed advanced bot mitigation technology to reliably distinguish between human and computer-generated activity. Its real-time capabilities can analyze a web event in 120 milliseconds, which is particularly helpful during real-time bidding of ads. It provides analysis of blocked impressions, supplies log level data to remove bots from campaign attribution and uses ML to predict and eliminate future threats.”

CHEQ’s selection caps off a bountiful year for the Ad-Security company which was also named Ad Fraud Solution of the Year (The Drum), Best Search Software of the Year (The Drum) and Best AI Driven Ad Fraud Solution of the Year (Corporate Vision Magazine).