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The People Fighting the Fake Web: Roy Neumann

Roy Neumann is a Sales Director at CHEQ. He joined our Fight Against the Fake Web in March of 2021. Previously, Roy worked in companies like monday.com and Sparta Systems (Honeywell). He was also a Major in the Israeli Air Force.

Why did you join the fight against the fake web?

I decided to join CHEQ because I understood that what we do genuinely helps in making the internet a better place, saving businesses a lot of money and anguish. Besides, as a salesperson, you have to believe in what you’re selling and see the value in it. If you don’t, you just won’t be able to do it well. So trusting in what CHEQ does, the product, and the technology was the driving force in my decision.

How does your role enable the fight against the fake web?

In my role, I’m able to help connect CHEQ and its incredible technology with all the companies that might not even be aware of the problem. We’re able to very accurately detect and assess the impact of invalid traffic on the business and then resolve it quickly and elegantly.

How has your perception of the fake web changed since you joined CHEQ?

Prior to  CHEQ, I knew that bots, fake users, scrapers, and other types of traffic existed, but it was only later that I began to understand the extent of this worldwide epidemic. With the awareness I have today, it’s clear that anyone who understands the problem knows that they need to do something about it. If you’re a business owner or a marketing professional, as soon as you see the impact invalid traffic has on your marketing operations, you know you need to take immediate action. Some of my friends have businesses and we talk about the fake web, not because I want to sell to them, but because I know how big of an issue it is and how much it might be affecting them. So my understanding and perception certainly grew, it’s part of my day-to-day. 

What do you appreciate most about working at CHEQ?

The people. I know it sounds corny, but it’s the truth. I’m surrounded by a lot of really talented, smart and interesting people and there’s very little ego around. Everyone is independent, and at the same time there’s a lot of teamwork and drive to help one another. I feel we all have this “I want to get things done” attitude which attests to the massive growth that we’re experiencing.

It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.

Orr Nir is the Global Director of Cybersecurity at CHEQ. He joined our Fight Against the Fake Web at the beginning of 2022. Previously Orr worked in organizations like IAI, Rafael, Microsoft, AMTRAK, The Israeli and Irish Governments, ATS, Deloitte, KPMG, and others.

Why did you join the fight against the fake web?

I spent 14 years of my life being a soldier, so providing protection is the noblest cause in my eyes. It’s a part of my mentality and I found in CHEQ a company moved by this same purpose. Besides, CHEQ is a company that does something I’ve never done before. Also, the technology and the way the product is designed, are completely unique.

I can actually say to others “our kung fu is stronger than yours” (waited a long time to use this quote…).

How does your role enable the fight against the fake web?

Oh, God. My team and I are everywhere. We are in R&D, research, compliance, I.T., management, reputation, H.R., legal, and so on… We have to be close to every department because as a cybersecurity company, everything we do needs to be in accordance with the highest security standards.

How has your perception of the fake web changed since you joined CHEQ?

As a security guy, from the perspective of someone who’s trying to protect or design protection against malicious users, I thought I knew a lot about the Fake Web. Malicious users today use a lot of automation and use a lot of fake “IDs”, like a fake IP or a fake username, and being a white-hat hacker for a long time, I was aware of how and what can be done. So I thought I knew enough about it.

But when I joined CHEQ, a company that actually works in this problem space, I realized how much I didn’t know and how much I still have to learn. This is so big in reality – I honestly see the Fake Web today as the disease of the digital world.

What do you appreciate most about working at CHEQ?

The freedom to be me. I can just be me, you know, I can be technologically what I want to be. I can be the person I want to be. This is something I haven’t encountered anywhere else. Most companies you work for, they want you to be like “part of the crew, part of the ship.” Here is different. Of course, you feel you are part of the company, but nobody tries to change you, they try to make you better, listening to you and working with you. That’s what I appreciate.

And also, I love the food here. 

It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.

Zack Shipman is a Product Data Analyst at CHEQ. He joined our Fight Against the Fake Web four years ago.

Why did you join the fight against the fake web?

Moving from a foreign country to Israel, I always wanted to work in a cybersecurity company. When I first heard about CHEQ and the purpose of fighting the problem of fake traffic on the internet, I knew that was it. Also, I like to work with something that I believe in, something that at the same time is interesting for my growth and solves a real issue in the world.

How does your role enable the fight against the fake web?

In my day-to-day, I investigate the fake traffic that we find on our client’s accounts. With that, I’m able to help them see what is actually fake and real, as well as get better results and performances from their Go-To-Market strategies.

How has your perception of the fake web changed since you joined CHEQ?

I was aware the problem existed before joining. During university, I used to play online games like poker, and it was clear the number of bots in this space. Everyone that plays has lost and won money against these fake users. So it was something I was familiar with. But it’s a bigger issue than I ever expected before. I understand now the impact it has on users and companies, how much it affects campaigns, skews data for analysts, the effect it has on marketing campaigns…the list goes on.

What do you appreciate most about working at CHEQ?

It’s very interesting to be part of a company that’s growing so fast, attaining so many new clients from all around the world, while solving such an important issue. Also, what I like about working at a SaaS company, is that I’m based in Israel but I’m able to help clients on every corner of the planet.

It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.

Yuval Alkalay is an Affiliate Manager at CHEQ. She joined our Fight Against the Fake Web back in April of 2021 Why did you join the fight against the fake web? What made me want to join CHEQ is that not only do we have a really interesting product in terms of technology but also a product that actually helps people and companies. We are all aware of how serious the fake web problem is today for the world. Knowing that what I do has a positive impact to solve this issue is something that makes my time working much more meaningful. It just feels nice to work for a company that does good. How does your role enable the fight against the fake web? It is interesting to work with affiliates and see how important they are in every industry. For that, my role is key so they can understand what we do and how we do it. I previously worked in a sales position at CHEQ, so I could bring that also to my current role.  How has your perception of the fake web changed since you joined CHEQ? Before joining CHEQ, I didn’t really realize it was a problem. Today, I’m so much more aware of it. After being exposed to the way our clients benefit from our product, it became clear to me that the fake web is a critical problem and that we at CHEQ actually help them by protecting them.     What do you appreciate most about working at CHEQ? What I most appreciate about working at CHEQ is the working environment. I enjoy coming to the office, I love the people I work with and I am appreciative of the friendships I made. — It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.

Kateryna Panasyuk is a Business Development Representative at CHEQ. She joined our Fight Against the Fake Web at the beginning of 2022. 

Why did you join the fight against the fake web?

I believe in the product and in what we are fighting for. Since I heard about CHEQ and understood what the fake web represents for the digital world today, it was clear to me that this was something I wanted to be part of. Just take a look at how much people and companies rely on the internet nowadays for everything they do… it is easy to understand how this fight is important.

How your role enables the fight against the fake web? 

As a BDR, we are speaking about the fake web and ultimately educating people about it. I think this is the main point. Communicate, educate and let people know that the problem is out there and it is impacting the internet in a serious way. 

How has your perception of the fake web changed since you joined CHEQ?

I think I realized other ways in which the internet, the digital world, really impacts our lives today. Of course, I was aware of this “fake” side of the internet, but not to this extent. And learning this for me, personally, has been really interesting. Especially because I can help companies and people to solve this problem and succeed in what they do. 

What do you appreciate most about working at CHEQ?

Everyone has eager to grow with the company because we believe in CHEQ. This makes us collaborate and work together. We believe in the product and in the purpose and you can feel this in our day-to-day.

It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.

Tiffany Stelman is a senior customer success manager at CHEQ. She joined our Fight Against the Fake Web back in 2021. Previously, she worked in companies like Namogoo and Optimove.


Why did you join the fight against the fake web?

When choosing where to work, I was looking for something that I could relate to, something that I believed in. When I heard about CHEQ, besides having a global footprint, the purpose of fighting the fake web was something I felt related to. I saw there was a clear opportunity to help other people and companies. They really benefit from what we do. I’m not trying to sound like “Mother Theresa”, of course the relevance of the product and the opportunity are also great, but the company culture built around this purpose is something really relevant and that I can enjoy every day. Basically, a good part of the day you spend working, so you need to do something that you believe in.

How your role enables the fight against the fake web?

I think as customer success we have a really crucial part in this fight. We make sure that everything that the company releases actually serves our clients in the best way. We are the intersection between the clients and the product. When people talk about things like product-led growth, we are a big part of it.

How has your perception of the fake web changed since you joined CHEQ?

Like everyone, I was aware that there are bots or, you know, malicious human activity going on on the Internet. But I didn’t know what was the scale of it and the numerous other types of threats out there until I joined CHEQ. 

What do you appreciate most about working at CHEQ?

I appreciate many things. The challenge, autonomy, the people, collaboration, and more. 

But mostly, I appreciate the fact that whenever I come to the office, you can feel that everyone WANTS to be there and enjoy what they do. I think it trickles down from leadership and I appreciate the fact that they care about this.

It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.