CHEQ and the leading independent ad server Flashtalking, have announced an integration to secure new levels of automation and efficiency. The integration enhances agency workflows by reducing manual verification tasks which slow down campaign activations.
For agencies, the tag wrapping process has long been a frustrating step in the ad trafficking process, It requires manual work and additional time and effort introducing human errors and delays. Flashtalking, in collaboration with CHEQ, eliminates this separate cumbersome step and automatically generates wrapped tags ready for trafficking. It is no longer necessary to manually send tags to verification partners for wrapping, which frees up agency teams to focus on other vital tasks.
CHEQ Founder and CEO, Guy Tytunovich said: “We are delighted to announce this strategic partnership with Flashtalking which provides seamless and automated ad verification for brands deploying CHEQ. This latest integration will make CHEQ’s award-winning ad fraud and ad verification technology even more accessible to leading advertisers.”