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Threats From the Fake Web: What is Lead-Gen Fraud?

Definition:

Lead generation fraud is the result of bots and other automation tools populating your CRM. They reach your marketing campaigns and website for a variety of reasons. Competitors trying to flood your company’s pipeline and affiliates trying to boost commission with fake leads are a few of them.

Interesting Facts:

61% of marketers rank lead generation as their number one challenge. (Source: Hubspot)

53% of marketers spend at least half of their budget on lead generation. (Source: BrightTALK).

No wonder companies look for protection against this type of fraud.

How is it implemented?

The objective of lead generation fraud is to contaminate CRM databases and sales pipelines, disturbing marketing, and business operations.

To achieve that, bots and automation tools will carry fake or stolen online information. With it, they are able to fill out forms and reach companies’ websites. The result is that marketing and sales teams will blindly chase fake leads instead of real potential customers. We all know how hard it can be to convert real leads, imagine having to deal with fake ones?

In addition, Led Gen Fraud can also put companies at a security risk.  Let’s say a fake lead starts to interact with your team via email. In this situation, the risks of malware injection or phishing attacks become increasingly higher.

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