Ad verification specialist CHEQ developed tools to measure game viewability in 3D environments, as part of a partnership with in-game specialists Anzu.
So far in the U.S. this year, extreme keyword blocking has cost U.S. news publishers $4.1 billion, according to estimates from cybersecurity firm Cheq.
13% of U.S. digital political media ad spending -- $377 million -- could be subject to advertising fraud, according to the University of Baltimore, and CHEQ.
Cybersecurity company Cheq, reported that “incorrect blocking of safe content on premium news sites” in 2019 resulted in $2.8 billion in lost ad revenue.
Keyword blocking can be too blunt, said Guy Tytunovich, chief executive of Cheq, which helps brands avoid objectionable content by scoring an article’s sensitivity.
CHEQ says ad fraud will suck $1.3bn of revenue from advertisers this year. Its wider effect is to increase supply and lower prices on legitimate inventory.
Tel Aviv-based company Cheq, for example, uses various variables to determine the authenticity of content, including the status of a site’s reputation...
Incorrect blocking of safe content meant $2.8bn in lost revenue last year for publishers, according to cybersecurity company Cheq. That is one in four...
In January Cheq revealed that nearly three-quarters (73%) of neutral or positive LGBT+ online new stories are incorrectly flagged due to blocklists, covering...
Advertisers lost more than $23 billion globally to ad fraud in 2019, according to a report from CHEQ called “Ad Fraud 2019: The Economic Cost of Bad...
According to a study by the University of Baltimore and CHEQ, keyword exclusion lists in programmatic buying has resulted in as much as 73 percent of...
Anzu teamed up with cybersecurity firm CHEQ to introduce the first ever ad-verification solution for a multinational consumer brand. The brand’s ads...
Daniel Avital, chief strategy officer at cyber security group CHEQ, said: “Because of the democratization of disinformation tools, it’s easier to create bots...
According to a report released this week by the Merrick School of Business at the University of Baltimore that was commissioned by cybersecurity firm Cheq...
A recent report by a report by the Merrick School of Business at the University of Baltimore, commissioned by cybersecurity firm CHEQ, highlighted how the use of...
U.S. online news publishers lost $2.8 billion in revenue in 2019, due to incorrect blocking of safe content, according to a report from cybersecurity company CHEQ...
Publishers in the UK, US, Japan and Australia missed out on $3.2bn in digital revenue last year, according to a report by the University of Baltimore and cybersecurity firm CHEQ.
Keyword blacklists, created in the name of brand safety, have been found to reflect dangerous biases against LGBTQ people, according to a new study from CHEQ...
CHEQ analyzed 110 of the most popular GoT articles online, which collectively drew 12.7 million social engagements across all the major social media networks...
An economic study by Tel Aviv, Israel-based cybersecurity firm CHEQ and the University of Baltimore have revealed that fake news is costing the global economy $78 billion...
The CHEQ AI has been developed for five years and is trained using millions of pieces of content across 14 languages including, English, German, Japanese, Chinese...
Military-grade ad verification company CHEQ has announced that its AI can now understand online content across more than 200 granular categories. The AI is being...
Most brand safety tools rely on keyword blacklists, but CHEQ’s newly enhanced AI can now identify the context around specific content online, including 200 granular...
Fighting misinformation is a daunting task and it is not possible to eradicate it completely. With perpetrators ceoming more sophisticated, the cost of fake news is shooting up...
Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence...
According to cybersecurity firm Cheq, influencer marketing fraud is projected to cost brands $1.3 billion in 2019 alone. Which, of course, has led to the rise...
Guy Tytunovich is the founder and CEO of CHEQ, a global AI-driven cybersecurity company disrupting the ad verification space. Guy began his career as an Israeli military...
Estimates of the costs range from about $5.8 billion by the ANA and White Ops, to $23 billion by cybersecurity firm Cheq, and a staggering $42 billion...
"We should consider that a fake piece of news in the form of a political ad might be more impactful than an organix post," says Daniel Avital, CSO at CHEQ...
Israeli cybersecurity startup Cheq announced on Wednesday that it raised $16 million in a Series B funding round led by Battery Ventures and MizMaa Ventures...
Cheq develops a cybersecurity service that utilizes artificial intelligence and natural language processing to protect companies from various forms of ad fraud...
Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy...
$8.5 billion is invested annually in influencer marketing on Instagram, but an estimated 15% of those funds are wasted on inflated follower counts, according to Cheq...
Three Israeli companies were among the 100 promising startups named to the Upstart 100, the annual list of 100 promising startups to watch chosen by CNBC.
Ahead of the 2020 election, this Israeli start-up is using military-grade tech to fight fake news. Cheq is led by Guy Tytunovich, a former member of the Israeli Defense...
Nearly three quarters of Gen Z and millennials in the U.S. follow influencers on social media, and the majority said they trust influencers more than...
Ad fraud expected to reach $23 billion this year and including indirect economic costs could reach $30 billion, according to a report by cybersecurity firm CHEQ...
On the flip side, according to a report from Cheq, a digital media cybersecurity company, fraudulent activity in the influencer space is causing advertisers $1.3B this year...
Cheq founder and CEO Guy Tytunovich noted: “Hackers look for loopholes; the more convoluted an environment is, the easier it is for the fraud to occur...
Three Israeli companies were among the 100 promising startups named to the Upstart 100, the annual list of 100 promising startups to watch chosen by CNBC.
This issue has wider implications as keyword-based brand safety platforms are hurting minority voices, such as LGBT communities, states the CHEQ report...
A report by cybersecurity firm Cheq projects that these fake fans will cost brands $1.3 billion in 2019 alone. In the influencer economy, you're paid...
Ad-verification is on the verge of disruption as AI begins to revolutionise the way we look at brand-safety and ad-fraud. While first-gen technology...
CHEQ's innovative technology distinguishes itself from conventional ad verification tools, blocking fraud and non-brand safe content on a per-article...
As marketers are pouring billions into digital ads, a new report from Tel Aviv-based cybersecurity firm Cheq says up to 20% of that money is being stolen...
In the CHEQ study, “objectionable material” that can taint a financial brand’s digital advertising falls into one or more of the following categories...