Cookie Policy

November 1 2023

What are Tracking Technologies?
Storing Tracking Technologies
What types of Tracking Technologies do we use and why?
How to control Tracking Technologies?

This Cookie Policy explains when, why and which cookies and similar Tracking Technologies (as defined below) are used by us, Cheq AI Technologies (2018) Ltd. (collectively, “Cheq”, “we”, “us” or “our”), on our websites (including Cheq.ai, ensighten.com, essentials.cheq-platform.com, clickcease.com and any related sites or subdomains thereof; collectively, the “Website(s)”).

When you visit or access our Websites, we use (and authorize third parties to use) cookies, pixels, beacons, local storage and similar technologies (“Tracking Technologies“). These allow us to automatically collect information about you, your device, and your online behavior, in order to enhance your navigation in our Websites, improve our Websites’ performance, perform analytics, customize your experience and offer you, for example, tailored content and advertisements that better correspond with your interests.

This Cookie Policy is integrated into and forms part of Cheq Privacy Policy which is currently available here.

What are Tracking Technologies?

Cookies and Tracking Technologies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences and make the interaction between you and the Websites smoother and more efficient. Cookies are also used to help ensure that the advertisements you see online are relevant to you and your interests.

Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Websites more user-friendly, for example by remembering your language preferences and settings.

You can find more information about cookies at www.allaboutcookies.org.

Storing Tracking Technologies

We store Tracking Technologies when you visit or access our Websites – these are called “First Party Tracking Technologies”. In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers and advertisers) who run content on our Websites– these are called “Third Party Tracking Technologies”.

Both types of Tracking Technologies may be stored either for the duration of your visit on our Websites or for repeat visits.

The most common types of cookies you may encounter are “persistent” and “session” cookies: a persistent cookie has an expiry date afterwards it will no longer be valid (until then, it will be stored by the browser, locally). On the other hand, a session cookie will lose its validation once browser is closed. Cookies stored while using our Websites are not shared or made available for processing by any external source and it is used with the end goal of improving our Websites.

What types of Tracking Technologies do we use and why?

We use the following categories of Tracking Technologies, and those Tracking Technologies may be stored on your computer when you visit or access our Websites:

Strictly Necessary Tracking Technologies – these Tracking Technologies are automatically placed on your computer or device when you access our Websites or take certain actions on our Websites. For example, our security cookies detect authentication abuses; some cookies are used to identify the same server in the pool for the load balancer to redirect user requests appropriately; some cookies are used to store your preferences in relation to the use of cookies more generally. These Tracking Technologies are essential to enable you to navigate around and use the features of our Websites. We do not need to obtain your consent in order to use these Tracking Technologies;
Performance Tracking Technologies – these Tracking Technologies collect information about your online activity (for example the duration of your visit on our Websites), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information), to help improve your browsing experience and our Websites;
Marketing and Advertising Tracking Technologies – these Tracking Technologies collect information about your browsing in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The Tracking Technologies remember the websites you visit, and that information is shared with other parties such as advertisers and/or publishers. Although these cookies can track your device’s visits to sites, they typically cannot personally identify you. Publishers, advertisers, and third-party ad networks (for example, social media network) may also utilize Tracking Technologies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through Tracking Technologies by such third parties will be governed by their own privacy policies/cookies policies and principles, which the Company does not control;

Functionality Tracking Technologies – these Tracking Technologies allow our Websites to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Websites;
Analytics Tracking Technologies – these Tracking Technologies allow us to gain information about our users behavior on our Websites, in order to optimize the Websites based on how our visitors use it. Doe example,

The following Tracking Technologies are used in connection with our Websites. For additional information about any of the Third-Party Tracking Technologies, please visit the links of those companies provided.

Cookie	Implemented By/Privacy Policy	Type	Duration	Website/Service	Purpose
_cf_bm	HubSpot, Vimeo, ZoomInfo	Third- party tracking technologies	1 day	Cheq.ai Clickcease	Performance Tracking Technologies: distinguishes between humans and bots.
_cfuvid	Zoominfo		Session	Cheq.ai Clickcease	Strictly Necessary Tracking Technologies: part of the services provided by CloudFlare – includes load-balancing, deliverance of website content and serving DNS connection for the Website.
dissension				Clickcease	Analytics Tracking Technologies:collects statistics on the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
ziwsSessionId				Clickcease
__cfruid				Ensighten Essentials Clickcease	Strictly Necessary Tracking Technologies: part of the services provided by CloudFlare – includes load-balancing, deliverance of website content and serving DNS connection for the Website.
visitorId			1 year	Cheq.ai Clickcease	Performance Tracking Technologies: preserves user states across page requests.
Bscookie	Linkedin		1 year	Cheq.ai Essentials Clickcease	Functionality Tracking Technologies: used for remembering that a logged in user is verified by two factor authentication and has previously logged in
li_gc			6 months		Functionality Tracking Technologies: used to store consent of guest regarding the use of cookies for non-essential purposes
lidc			1 day		Functionality Tracking Technologies: facilitates data center selection.
ln_or			1 day	Essentials Clickcease	Analytics Tracking Technologies: used to determine if Oribi analytics can be carried out on a specific domain
AnalyticsSyncHistory			3 days	Cheq.ai Essentials Clickcease	Analytics Tracking Technologies: used to store information about the time a sync took place with the lms_analytics cookie
bcookie			1 year		Marketing and Advertising Tracking Technologies: browser Identifier cookie used for diagnostic purposes.
li_sugr			3 months		Marketing and Advertising Tracking Technologies: used to make a probabilistic match of a user’s identity outside the Designated Countries
UserMatchHistory			30 days		Marketing and Advertising Tracking Technologies: used for id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner
CHILI_PIPER_CLUSTER	Chili Piper		Persistent	Essentials Clickcease	Analytics Tracking Technologies: Analytics Tracking Technologies:collects information on user preferences and/or interaction with web-campaign content. This is used on CRM campaign platform used by website owners for promoting events or products.
_omappvs			1 day	Analytics Tracking Technologies: used to determine if the visitor has visited the website before, or if it is a new visitor on the website
omSessionPageviews			Session	Analytics Tracking Technologies: used to identify the frequency of visits and how long the visitor is on the website. Determines how and which subpages the visitor visits on a website.
omSessionStart			Session	Analytics Tracking Technologies:sets a timestamp for when the visitor entered the website.
omVisits			Persistent	Cheq.ai	Analytics Tracking Technologies: used to identify the frequency of visits and how long the visitor is on the website. Determines how and which subpages the visitor visits on a website.
omVisitsFirst			Persistent	Cheq.ai Clickcease	Analytics Tracking Technologies: used to count how many times a website has been visited by different visitors.
_hssc	HubSpot		1 day	Cheq.ai	Analytics Tracking Technologies: used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie
_hssrc			Session		Analytics Tracking Technologies: used to store a unique session ID
_hstc			6 months		Analytics Tracking Technologies: main cookie used for tracking visitors
hubspotutk			6 months		Analytics Tracking Technologies: sets a unique ID for the session, allowing the website to obtain data on visitor behavior for statistical purposes.
__ptq.gif			Session		Marketing and Advertising Tracking Technologies: sends data to the marketing platform about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
test_cookie	Google		1 day	Cheq.ai Essentials Clickcease	Strictly Necessary Tracking Technologies: checks if the user’s browser supports cookies.
_ga			2 years	Cheq.ai Ensighten Essentials Clickcease	Analytics Tracking Technologies: registers a unique ID that is used to generate statistical data on how the visitor uses the website
_ga_#			2 years	Cheq.ai Ensighten Essentials Clickcease	Analytics Tracking Technologies: collects data on the number of times a user has visited the website, as well as dates for the first and most recent visit
_gat			1 day	Cheq.ai	Analytics Tracking Technologies: throttles request rate
_dc_gtm_UA-#				Clickcease	Analytics Tracking Technologies: used to control the loading of Google Analytics script tag.
_gid				Cheq.ai Ensighten Clickcease	Analytics Tracking Technologies: registers a unique ID that is used to generate statistical data on how the visitor uses the website
collect			Session	Cheq.ai	Analytics Tracking Technologies: used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels
td			Session	Cheq.ai Clickcease	Analytics Tracking Technologies: registers statistical data on users’ behavior on the website.
_gcl_au			3 months	Cheq.ai Essentials Clickcease	Marketing Tracking Technologies: used by Google for experimenting with advertisements efficiency across websites using their services.
ads/ga-audiences			Session	Cheq.ai Essentials Clickcease	Marketing and Advertising Tracking Technologies: stores information for remarketing purposes.
IDE			1 year		Marketing and Advertising Tracking Technologies: used to show Google ads on non-Google sites
pagead/1p-conversion/#/			Session		Marketing and Advertising Tracking Technologies: tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral fees between websites
pagead/1p-user-list/#					Marketing and Advertising Tracking Technologies: tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral fees between websites
_cq_tuid	august.takingbackjuly.com			Cheq.ai Essentials Clickcease	Marketing and Advertising Tracking Technologies: collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient
muc_ads	X		13 months	Clickcease	Marketing and Advertising Tracking Technologies: collects data on user behavior and interaction in order to optimize the website and make advertisement on the website more relevant.
i/adsct			Session		Marketing and Advertising Tracking Technologies: used by X.com in order to determine the number of visitors accessing the website through X advertisement content.
personalization_id			3 months		Analytics Tracking Technologies: allows the visitor to share content from the website onto their X profile .
_fbp	Meta		3 months	Cheq.ai Essentials Clickcease	Marketing and Advertising Tracking Technologies: used to deliver advertisement products from third party advertisers.
tracker/tc_imp.gif	Meta		Session	Essentials	Analytics Tracking Technologies:collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner
wistia-video-progress-#	Wistia		Persistent		Functionality Tracking Technologies: contains a timestamp for the website’s video content. This allows the user to resume watching without having to start over, if the user leaves the video or website.
wistia	Wistia		Persistent		Analytics Tracking Technologies: used by the website to track the visitor’s use of video content. The cookie roots from Wistia, which provides video software to the websites.
CMID	Casale Media		1 year	Cheq.ai	Marketing and Advertising Tracking Technologies: used to deliver advertisement products from third party advertisers
CMPRO			3 months
CMPS			3 months
_uetsid	Bing; Cheq	Third/first- party tracking technologies	Persistent	Cheq.ai Essentials Clickcease	Marketing and Advertising Tracking Technologies: used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor’s preferences, and allows the website to limit the number of times that they are shown the same advertisement.
_uetvid	Bing; Cheq	Third/first- party tracking technologies			Marketing and Advertising Tracking Technologies: used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor’s preferences.
_uetsid_exp	Bing	Third- party tracking technologies			Marketing and Advertising Tracking Technologies: contains the expiry-date for the cookie with corresponding name
MUID			1 year		Marketing and Advertising Tracking Technologies: identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
_uetvid_exp			Persistent	Cheq.ai Clickcease	Marketing and Advertising Tracking Technologies: contains the expiry date for the cookie with corresponding name.
tuuid	Bidswitch		13 months	Cheq.ai	Marketing and Advertising Tracking Technologies: used for analytics and advertising services provided by Demandbase products.
tuuid_lu					Marketing and Advertising Tracking Technologies: tracks the date when the TUUID was last updated.
tv_UIDM					Marketing and Advertising Tracking Technologies category: tracks users’ online behavior and interests.
my_uuid			Session	Essentials	Marketing and Advertising Tracking Technologies category: tracks users’ online behavior and interests.
ZD-suid	Zendesk		Persistent	Ensighten Essentials Clickcease	Strictly Necessary Tracking Technologies: sets a unique ID that identifies the user’s session.
ZD-store				Ensighten	Performance Tracking Technologies: registers whether the self-service-assistant Zendesk Answer Both as been displayed to the website user.
ZD-buid				Ensighten Essentials Clickcease	Strictly Necessary Tracking Technologies: sets a unique ID that identifies the user’s session.
#.#.clientId			Session	Essentials Clickcease	Strictly Necessary Tracking Technologies: identifies the visitor across devices and visits, in order to optimize the chat-box function on the website.
_hjFirstSeen	Hotjur		1 day		Analytics Tracking Technologies: used to determine if the visitor has visited the website before, or if it is a new visitor on the website.
_hjSession_#					Analytics Tracking Technologies:collects statistics on the visitor’s visits to the website, such as the number of visits, average time spend on the website and what pages have been read.
_hjIncludedInSessionSample_#
_hjRecordingEnabled			Session		Analytics Tracking Technologies:collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.
hjViewportId					Analytics Tracking Technologies:saves the user’s screen size in order to adjust the size of images on the website.
_hjTLDTest					Analytics Tracking Technologies:registers statistical data on users’ behavior on the website. Used for internal analytics by the website operator.
_hjRecordingLastActivity					Analytics Tracking Technologies:sets a unique ID for the session. This allows the website to obtain data on the visitor behavior for statistical purposes.
_hjAbsoluteSessionInProgress			1 day		Analytics Tracking Technologies: used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not ger registered twice.
_hjSessionUser_#			1 year		Analytics Tracking Technologies:collects statistics on the visitor’s visits to the website, such as the number of visits, average time spend on the website and what pages have been read.
hjActiveViewportIds			Persistent	Analytics Tracking Technologies:contains and ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor’s experience.
_cq_check	Cheq	First- party tracking technologies	Session	Cheq.ai Essentials Clickcease	Functionality Tracking Technologies: determines whether the user has accepted the cookie consent box
_cq_suid					Performance Tracking Technologies: distinguishes between humans and bots
cg_uuid					Strictly Necessary Tracking Technologies: detects when the same device is used in a separate browser session, ensuring consistent blocking of fraudulent or malicious sessions.
cookietest				Cheq.ai	Functionality Tracking Technologies: used to determine if the visitor has accepted the cookie consent box.
omScrollHeight				Cheq.ai Clickcease	Functionality Tracking Technologies: saves the user’s screen size in order to adjust the size of images on the Website.
uw-icon-locales			Persistent	Cheq.ai Essentials Clickcease	Strictly Necessary Tracking Technologies: used to keep settings on the Website’s accessibility widget.
wp-wpml_current_language			Session	Cheq.ai	Functionality Tracking Technologies: used to determine what language should be used for the Website’s visitor.
_cq_duid			3 months	Cheq.ai Essentials Clickcease	Marketing and Advertising Tracking Technologies: used by the website to protect against fraud in relation to its referral system.
_cq_42666_v			3 months	Essentials	Analytics Tracking Technologies: used by Cloudflare Analytics to track website usage and analyze website traffic.
CLICKCEASE_ENSIGHTEN_PRIVACY_BANNER_LOADED			1 year	Cheq.ai Essentials	Functionality Tracking Technologies: used to display and operate the cookie management platform on our website
ezTOC_hidetoc-0			Session	Cheq.ai	Functionality Tracking Technologies: used to control the visibility of the table of contents on a website.
XSRcF-TOKEN			Session	Ensighten	Strictly Necessary Tracking Technologies: ensures visitor browsing -security by preventing cross-site request forgery. This cookie is essential for the security of the web site and visitor.
ens-global			Persistent		Marketing and Advertising Tracking Technologies: used by Enso Global to track users’ online behavior and interests in order to deliver more relevant advertising.
manage.sid2			Session		Marketing and Advertising Tracking Technologies: used by Manage to track users’ online behavior and interests in order to deliver more relevant advertising.
__exponea_tracking_definition__	Exponea	Third- party tracking technologies	Session	Clickcease	Marketing and Advertising Tracking Technologies: used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad efficiency.
__exponea_time2_			1 day
__exponea_last_session_ping_timestamp_			Persistent
__exponea_last_session_start_timestamp__			Persistent
__exponea_etc__			3 years
exponea#settings			Persistent		Marketing and Advertising Tracking Technologies: collects data on visitors’ preferences and behavior on the website. Used to make content and advertisements more relevant to the specific sector.
xnpe_#-#-#-#-#			13 months		Marketing and Advertising Tracking Technologies: registers data on the visitor. The information is used to optimize advertisement relevance.

4.How to control Tracking Technologies?

You can control and manage Tracking Technologies in various ways. Please keep in mind that removing or blocking Tracking Technologies can negatively impact your user experience and parts of our website may no longer be fully accessible.

On your browser: Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You may set your browser to block all cookies, including cookies associated with our Website, or to indicate when a cookie is being used by us, by adjusting the privacy and security settings of your web browser. Below is a list of useful links that can provide you with more information on how to manage your cookies:

Cheq Cookies: If you’d like to opt-out from Cheq Website’s implementation of cookies and tracking technologies, please click here. Please note however that certain cookies, if disabled, may prevent the website from functioning properly or with the same lever of convenience.
3rd Party Cookies: If you’d like to opt-out from 3rd parties’ implementation of cookies and tracking technologies, please click here. In addition, many of the third-party advertising and other tracking services offer you the opportunity to opt out of their tracking systems directly. You can read more about the information they collect and how to opt out through their privacy policy links listed in the table above, or by using the following link: http://optout.aboutads.info/?c=2#!/.

On mobile devices – You can-opt out of certain types of interest-based advertising (or “cross-app” advertising), by accessing the “settings” on your device:

On iOS, depending on the applicable iOS version, you may withdraw consent across all apps by either enabling the “Limit Ad Tracking” setting or disabling the “Allow Apps to Request to Track” permission in your iOS device settings. Depending on the applicable iOS version, instead of withdrawing consent on a device-wide basis, you may also have the option of withdrawing consent on a per-app basis by disabling tracking permissions for specific apps that appear under the “Allow Apps to Request to Track” setting in your iOS device settings (precise directions may differ depending on the applicable iOS version.)
On Android devices, you may withdraw your consent in the Google Ads settings within your Android settings by enabling the “Opt out of Ads Personalization” setting (precise directions and the name of the setting may differ depending on the applicable Android versions and device manufacturer).

You can also learn more and turn off certain third party targeting and advertising cookies by visiting the following third-party webpages:

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