The Era of AI Agents:
Risks & Opportunities

In this episode of Marketecture, CHEQ Founder and CEO Guy Tytunovich joins Ari Paparo to explore how AI agents, bots, and automation are transforming the internet — and why this shift is already creating massive implications for security, marketing, and digital operations.

Guy explains how CHEQ’s technology protects go-to-market teams from emerging threats like click fraud, fake signups, and unauthorized data harvesting. He also breaks down one of today’s biggest blind spots: what happens when bots start behaving like real customers — or worse, malicious actors posing as them.

Key topics covered

• How bots and AI agents are infiltrating marketing funnels — from paid ads to form fills — and the financial risk they create
• Why identity is becoming the next cybersecurity frontier, beyond the binary of “bot vs. human”
• The importance of detecting user intent — malicious vs. benign — across both AI and human traffic
• How CHEQ stops bad actors, recovers wasted ad spend, and helps teams optimize for real users (and even machine customers)

The episode also covers the vulnerabilities in martech stacks, what CMOs and CISOs should watch for, and how to future-proof against third-party tool exposure and traffic manipulation.

Whether you’re leading growth, managing data quality, or safeguarding customer experiences, this episode is a wake-up call about the real cost of fake users — and how CHEQ is building the infrastructure to stop them.