Learn why the world’s leading organizations are rapidly adopting GTMSec and securing their funnels, campaigns, data & analytics.
As an organization, you strive for optimal visibility, cleaner data, better quality traffic, more accurate targeting and smarter optimization. But allowing botnets, scrapers, crawlers, click farms, automation tools and other forms of IVT into your funnels, is detrimental to the entire Go-to-Market operation.
A contaminated Go-to-Market operation infects everything you do and causes damage to the entire go-to-market organization. Skewed BI systems lead to poor decision making, distorted site metrics disrupt your conversion efforts, fake visitors flood your CRM and bots consume your campaign budgets and pollute your audience segments.
"Within digital marketing and ecommerce, the rise in adversaries’ cyber capabilities is resulting in direct revenue loss to businesses across the globe."
While IVT is often driven by malicious sources,
in many cases the damage is a result of omnipresent
forms of invalid traffic which end up in your funnels
without deliberate intent.
Low-paid workers hired to generate
invalid clicks and engagement
Users attempting to mask
their identity or location
Automated browsing, scraping
and form filling tools
Malicious networks of bots built for sophisticated cyber attacks
Bots designed to crawl websites, cataloguing and indexing content
Bad actors committing chargeback
fraud, credit card fraud and more
10 Ways IVT Impacts Go-to-Market Initiatives
How to Achieve Holistic Business Cybersecurity
Invalid Traffic (IVT): The Biggest Business Obstacle You Haven’t Heard of Yet