The DPDPA Reality Check: Why Cookie Banners Won’t Save You

Welcome Back to the CHEQ Up

In this episode, we unpack what India’s Digital Personal Data Protection Act (DPDPA) actually demands—and why a consent pop-up alone won’t get you there. Operating in India means proving consent is enforced across tags, pixels, SDKs, and every downstream partner.

Inside the episode:

• How “banner-first” thinking turns compliance into a gamble
• Why uncontrolled tags and vendors become silent liabilities
• What end-to-end consent enforcement looks like in practice
• How continuous governance and audits beat checkbox theater

You’ll also hear how these principles travel well—guiding enterprises, partners, and internal teams to replace UI-only consent with real controls, evidence, and accountability across the stack.

Takeaway:

DPDPA is a wake-up call: settings and toggles aren’t protection by themselves. The win is a unified, enforceable program that binds privacy, security, and tag governance—so consent is honored, provable, and applied at every layer.