You cannot verify what you cannot see
Your bot vendor reports threats. It does not report which AI agents it allowed, challenged or blocked on your site. Get it wrong in one direction, and bad actors get through. Get it wrong in the other, and you turn away legitimate agentic traffic, along with the visibility and revenue it brings. CHEQ measures both.
See what is in your traffic.
See what is in your traffic. We will show you what reached your site, what was turned away, and what it came to do.
Trusted by 15,000 brands to decode the truth behind every digital interaction
Four blind spots, stacked on top of each other
The exposure is unmanaged by default, not because anyone decided it should be. Nobody on your side has an instrument that would tell them otherwise.
Blocked traffic never reaches analytics
A request refused at the edge never loads a page, so it never fires a tag. GA4, Adobe and every client-side tool are blind to it by construction. There is no report anywhere in your marketing stack that shows a crawler that was turned away.
Bot tools do not report AI verdicts
Bot management is built to suppress automated traffic and report on threats. It is not built to tell a marketing team which AI assistants were allowed to read the catalog. The question is not one the product is designed to answer.
What does arrive is filtered out of reporting
Most AI crawler and agent activity carries a policy action that excludes it from the standard dashboard. It is in the data, and invisible day to day.
Your own configuration is a policy nobody reviewed
A crawl-delay on the wildcard group in your robots.txt throttles every AI crawler that respects it. A CCBot block removes you from Common Crawl entirely. Both are reversible in an afternoon, and most teams have never looked.
How the audit works
Deploy
Deploy the CHEQ tag. A lightweight JavaScript tag begins monitoring your digital properties immediately, read only.
Validate
Validate every visitor. Over 2,000 cybersecurity challenges assess each session to determine entity type and intent.
Calibrate
Calibrate to your business. Detection is calibrated to your specific traffic patterns and business context.
Attribute
Break it out. AI crawler and agent activity by vendor, by category and by day, with named reason codes on log-level data you can export.
Review
Review the findings. We walk you through what was in your traffic, once there is enough of it to be conclusive.
Why enterprises trust CHEQ
Measured firsthand
Our own tag on your pages, not a score handed to us by an intermediary. Detection informed by 6 trillion signals monitored daily.
Explainable by design
Named reason codes on structured, exportable detection output. A verdict you can defend, not a score you have to trust.
Built for marketing and security
In the Forrester Wave for Bot and Agent Trust Management, Q2 2026, CHEQ scored 5 out of 5 on marketing analytics assurance and was the only vendor evaluated to score 5 out of 5 on marketing and e-commerce integrations.
Verdicts where you already work
Per-event verdicts flow into Adobe, GA4, Marketo, Salesforce and HubSpot. CHEQ is an Adobe Gold partner.
Real outcomes. Measurable impact.
Paid media budget protected
Howden Joinery used CHEQ to see how much of its paid media was reaching invalid traffic, and protected 21.1% of the budget that had been funding it.
Invalid traffic removed
Tipalti cut invalid traffic by 78% on Bing and 77% on LinkedIn, and gave its demand gen team channel data it could finally act on.
Ad spend saved
Collegis recovered $2.2M in ad spend and improved return on ad spend by 2.7x once invalid traffic was out of its campaign numbers.
Ready to see what’s really in your traffic?
Book a 30-minute demo. We’ll show you what got through, what you turned away, and what it cost you.
- Live walkthrough with your use case in mind
- See the four dimensions, Entity, Identity, Intent, Control, in action
- No commitment. No pressure. Just the product.
- Trusted by 15,000+ companies including Fortune 50 brands
See what is in your traffic.
See what is in your traffic. We will show you what reached your site, what was turned away, and what it came to do.
Trusted by enterprise marketers worldwide
