Unveiling the State of Fake Traffic 2024: Insights, Trends, and Solutions
Kerry Coppinger
|Announcements | March 18, 2024
Today, we are thrilled to announce the release of our highly anticipated report, the ‘State of Fake Traffic 2024’. In an era where online presence is paramount, understanding the nuances of web traffic authenticity is crucial for businesses striving for genuine engagement and growth.
Based on a comprehensive analysis of 34 billion data points collected throughout 2023, our report provides unparalleled insights into the evolving landscape of online traffic authenticity. The data, meticulously curated from a diverse array of enterprise-level companies spanning various industries, offers a panoramic view of the challenges and trends shaping the digital ecosystem.
At the heart of our methodology lies CHEQ’s rigorous approach to cybersecurity. With over 2,000 real-time challenges applied to each interaction between devices and domains owned by our clients, we’ve meticulously scrutinized the authenticity of every visit. The results are illuminating, albeit concerning.
Our analysis reveals a startling revelation: 17.9% of all traffic studied was deemed fake—a staggering 58% increase from the previous year’s findings of 11.3%. This surge in fake traffic underscores the growing sophistication of online threats and the imperative for businesses to fortify their digital defenses.
While the impact of fake traffic reverberates across industries, some sectors have borne the brunt more than others. Key industries like Retail & eCommerce, Software, Finance & Insurance, and Higher Education saw rates of 15.8%, 14.1%,17.3%, and 15.7% respectively. These figures serve as a wake-up call for businesses operating in these domains to bolster their cybersecurity measures and safeguard their online assets.
Moreover, our report delves deeper into the intricate web of devices, operating systems, and user agents that are predisposed to harbor fake traffic. By unraveling these patterns, businesses can discern potential threats and arm themselves with proactive strategies to mitigate risks effectively.
Beyond mere diagnosis, the ‘State of Fake Traffic 2024’ offers actionable insights tailored to empower marketers and security professionals in their battle against fake traffic. From leveraging advanced analytics to implementing robust authentication protocols, the report equips readers with tangible steps to fortify their digital fortresses and preserve the integrity of their online presence.
In an era where the digital landscape is rife with both opportunity and peril, knowledge is the ultimate defense. Our report serves as a beacon of clarity amidst the fog of uncertainty, arming businesses with the insights they need to navigate the treacherous waters of fake traffic with confidence.
As you embark on your journey to safeguard your digital domain, we invite you to download the full ‘State of Fake Traffic 2024‘ report. Equip yourself with the knowledge to stay ahead of the curve and fortify your defenses against the ever-evolving threats lurking in the digital realm.
Together, let’s pave the way for a safer, more secure online ecosystem—one click at a time.
Author
Kerry Coppinger
Senior Manager, Brand Marketing
As head of the brand marketing department at CHEQ, Kerry manages all things content and brand including: research reports, public relations, content marketing, copywriting, press, and other editorial features. Prior to her work at CHEQ, Kerry worked for several tech companies in New York.
