Sponsored by CHEQ
MOps-Apalooza
MOps-Apalooza is the premiere community-led event for Marketing and Revenue Operations professionals. Complete the form to book a meeting on-site with the CHEQ team!
Trusted by 15,000 brands to secure the go-to-market attack surface
Meet the CHEQ team!
Meet the CHEQ team and learn how to protect your acquisition efforts, stop junk leads and form fills, and measure human & AI engagement.
We'll have interactive demos, fun goodies, and a few surprises along the way. Stay tuned for more on what we have planned!
Book time with our team on-site by filling out the form on this page.
Wed, Oct 29 at 10:35AM PT
Tech Spotlight: What To Do When Fraud Hits Your Forms and Funnel
Kaleb Anderson, Sr. Director of Salesforce & CRM at Arizona State University, and Brandon Borden, Sr. Director of Demand Generation at CHEQ, will share how fraudulent form fills bypass honeypots and reCAPTCHA, infiltrate business systems, and undermine growth. They’ll also outline how ASU built a proactive defense to safeguard funnel integrity and ensure resources stay focused on real prospects. In this spotlight demo, you’ll see:
- A live demo of how ASU leverages traffic intelligence to identify and stop fraudulent form fills
- Real-world examples of fake leads as a strategic threat to the entire go-to-market organization
- Practical steps for gaining greater control over the customer journey and protecting funnel health
Kaleb Anderson
Senior Director of Salesforce/CRM
Brandon Borden
Senior Director of Demand Gen
