Malicious Bots, Generative AI and the Rise of Machine Customers

In this episode of Condensing the Cloud, Guy Tytunovich, CEO and Founder of CHEQ, joins Lior Simon to explore the growing influence of bots on the modern web – from malicious traffic and ad fraud to the rise of “machine customers” driven by generative AI.

CHEQ provides go-to-market security for over 15,000 companies, helping global brands like Heineken, Audi, Lacoste, and easyJet eliminate fake users, protect marketing data, and defend against evolving cyber threats. Guy unpacks what’s really happening beneath the surface of digital traffic — and how businesses can prepare for a future where bots, not humans, are making purchases and navigating online experiences.

What you’ll learn

• Why not all bots are bad — and how to distinguish between malicious actors, benign automation, and emerging AI-driven “machine customers”
  
• How bots manipulate ad platforms, skew marketing data, and drain budget — along with the downstream impact on decisions.
  
• The dark side of automation: misinformation, geopolitical interference, and the surge of identity fraud driven by generative AI
  
• What companies across e-commerce, media, and finance must do to adapt — from securing systems to redesigning experiences for non-human traffic

This conversation is a must-listen for marketers, product leaders, security teams, and anyone building in the next era of digital commerce.