How to Detect and Stop Bad Bots on Your Website and in Your Campaigns

Digital advertising has transformed marketing over the past decade, presenting marketers and advertisers alike with a whole new set of challenges to overcome. Chief among them is the proliferation of Invalid traffic and bot fraud, which not only hurts paid marketing efforts, costing you precious marketing spend but also pollutes audiences, depleting re-marketing budgets and skewing look-a-like models and automation pixels.