The People Fighting the Fake Web: Leandro Birman Lerner
CHEQ
|Announcements | May 15, 2022
Leandro is a Senior Customer Success Team Leader at CHEQ. He joined our Fight Against the Fake Web back in 2019, after immigrating from Brazil to Israel.
Why did you join the fight against the fake web?
The Fake Web affects everyone, willing or not. With CHEQ, I’m able to add value to the industry, solving this serious problem. For me, it has always been important to work with a product that has a real, day-to-day impact on people’s lives and this is what I feel we are able to accomplish at CHEQ.
How your role enables the fight against the fake web?
I’m the bridge between the customers and the company. My team and I are always ready to support customers in whatever they might need and we are able to see the daily impact our product has on them, as well as how much value we can add, which is very rewarding. At the end of the day, it is only through them that we are able to fight this problem.
How your perception of the fake web has changed since you joined CHEQ?
Back in Brazil, I had my own business and I felt the impact of the fake web directly on it. I remember seeing a big part of the clicks on my website not converting and my marketing campaigns being filled with fake users. But, at the time, I didn’t have the full picture, and I wondered if I was doing something wrong.
When I joined CHEQ, after moving to Israel, I could actually understand the dimension of the problem. I started to see how billions are lost annually and how every industry is affected by the fake web. It was like “oh ok, the issue wasn’t me not knowing how to do marketing, I just had a big problem and didn’t fully understand it.” So yes, the perception definitely expanded.
What do you appreciate most about working at CHEQ?
CHEQ’s workspace is the type of office you say “Wow” every time you arrive there, in addition, it has the most modern equipment available on the market and a jaw-dropping decoration. But the biggest plus is the horizontal hierarchy, all teams and all positions communicate with each other, and you don’t feel tied to your desk… there are opportunities for collaboration in any corner of the office.
The view is an add-on that doesn’t exist anywhere in the world, overlooking the Tel Aviv sea while working is a true privilege.
—
It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.
