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How Bots & Fake Users Impact Higher Education Marketing

Download our report to discover the unique ways that the Fake Web impacts higher education institutions' funnels, advertisements, analytics, and more.

Securing 15,000+ companies worldwide

lending tree
athenahealth
kelly
lacoste
lionbridge
full sail
ANA travel
honeywell
heineken
zoominfo
easy jet
3 day blinds
pearson
travelodge
ziff davis
jd logo
Logo paycor
bamboo hr
backblaze
pendo.io
higher education marketing report

2.5B fake visits each year

higher education marketing report

Our analysis revealed that about approximately 2.5 billion of these website visits are coming from bots and fake users. An influx of website visits from bots and fake users can result in unexplainable traffic spikes, higher bounce rates, skewed metrics, wasted time and resources, and overwhelmed servers. These actions can also make a website more challenging to use for someone with legitimate interest.

Sneak Peek

The risks of Education email trafficking
Fake student enrollment explenation
Form validation testing explenation