BuySell Technologies saves
¥1m monthly with CHEQ
The challenge
- With 70% of BuySell’s advertising budget spent on paid search, fake traffic wasted precious clicks, stalled conversion rates, and reduced campaign performance.
- The team manually removed fake leads from the funnel every day.
- Sales also wasted energy on fake leads that came into the funnel from web forms.
The solution
Instead of manually removing invalid users from accessing their product daily, they now check their CHEQ dashboard to see how much fake traffic is blocked and potential redirected ad budget. BuySell Technologies was able to redirect more than ¥1m in marketing spend to reach real potential customers.
“In digital marketing, the goal is often to increase the number of acquisitions quickly, but it is necessary to improve quality at the same time. So, we must stop wasting our budget. CHEQ is a valuable resource for digital marketing.”
About BuySell Technologies
BuySell Technologies is a Japanese eCommerce site with the mission of expanding the lifespan of valuable items through connecting sellers and buyers. One of their services BuySell, purchases worn kimonos, old coins, and old stamps in the convenience of owners’ homes. The company makes reusing items easier through its eCommerce site and eight brick and mortar stores across Japan.

