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Victorinox safeguards digital ad budgets with CHEQ Acquisition

$200k+
estimated annual savings reallocating
budget from bots to buyers
54%
reduction in invalid traffic
rates
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The challenge

  • Victorinox has significantly expanded its e-commerce efforts, resulting in increased web traffic.
  • A high volume of bot traffic was flooding display ads, significantly hindering campaign performance.
  • The team needed a solution to increase ROI across paid marketing campaigns

The solution

Victorinox implemented CHEQ Acquisition to protect its Microsoft Ads, Google Ads, and Meta campaigns. Victorinox chose CHEQ Acquisition for its user-friendly dashboard and comprehensive, granular data capabilities.

Victorinox reduced invalid traffic rates across its paid campaigns by 54% in the first month and saw significant reduction across all paid channels:

  • Microsoft Ads: 73% reduction
  • Google Ads: 55% reduction
  • Meta: 66% reduction

The team was able to reroute spend away from bots and towards real potential buyers for annual savings of over $200K.

Product used:

“CHEQ significantly reduced invalid traffic, which was draining our ad budget.”

Huy Ta, Performance Marketing Manager, Victorinox

About Victorinox

Founded on integrity and family values, Victorinox operates in over 120 countries. Its solid heritage, exacting commitment to Swiss precision, and consistent focus on quality and innovation are the cornerstones of its business. Directional, intrepid, and pioneering on the global stage, Victorinox spans five product categories: Swiss Army Knives, Cutlery, Watches, Travel Gear, and Fragrances, embodying excellence and innovation in each.

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