Report

Some machines come to Black Friday to buy. Some come to lie.

Some machines come to Black Friday to buy. Some come to lie.

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Enterprise Bot Detection

Bot Detection and Bot Management for the Human-AI Era


CHEQ tells you what every visitor is, who is behind it, and what it wants. Stop bot traffic and fake traffic before they corrupt your paid media, your forms, and your analytics.

15,000+
Companies protected
6B+
Daily signals analyzed
<0.009%
False positive rate
Book a demo

See what is in your traffic.

In 30 minutes, we’ll show you what reached your site, what was turned away, and what it came to do.

Trusted by 15,000 brands to decode the truth behind every digital interaction

The Problem

Bots no longer look like bots

Automation, scrapers, and AI agents now move through enterprise sites as if they were customers. Legacy approaches to enterprise bot detection check a few signals and misses the rest. The cost is hidden: inflated CPAs, polluted audiences, fake leads in your CRM, and analytics you can no longer trust.

Paid media

Bots inflate clicks and seed retargeting audiences, so platforms optimize toward traffic that will never buy.

Lead quality

Fake form fills reach sales and waste follow-up time.

Data integrity

Reports show healthy traffic while pipeline tells another story.

AI agents and scrapers

AI agents and automated scrapers browse, click, and submit forms, and look like legitimate visitors.

How It Works

Enterprise bot detection that validates every interaction in real time

CHEQ scores each visit in the moment it happens, using 6 billion signals a day across 3M+ sites. Bots, fake traffic, and AI agents are identified and handled before they reach your platforms, your CRM, or your decisioning models.

1

Entity

Is it a human, a bot, or an AI agent?
CHEQ classifies every visitor the moment it arrives, so automation and AI agents are not counted as customers.

2

Identity

Who or what is behind it?
Device signals are easy to spoof. Identity goes deeper, connecting each visit to the source behind it, whether it’s a real person, AI agent, or crawler.

3

Intent

What does it want to do on your site?
Browsing, scraping, or submitting a form: every visit has a purpose. Intent shows what each agent is really after, even when it looks legitimate.

4

Control

Block, allow, or govern it, by policy.
You decide how each type of visitor is handled, across paid media, forms, and analytics.

Bot protection across the funnel

1

CHEQ Acquisition

Eliminate bots and invalid traffic from your paid campaigns, audiences, and remarketing across 15+ platforms.

2

CHEQ Form Guard

Shield your forms and funnel from bots and fake users, so junk leads never reach your sales team.

3

CHEQ Analytics

See the impact of bots and invalid traffic across your channels, and trust the integrity of your web analytics.

Real outcomes. Measurable impact.

21.1%

Paid media budget protected

Howden Joinery used CHEQ to see how much of its paid media was reaching invalid traffic, and protected 21.1% of the budget that had been funding it.

78%

Invalid traffic removed

Tipalti cut invalid traffic by 78% on Bing and 77% on LinkedIn, and gave its demand gen team channel data it could finally act on.

2.2M$

Ad spend saved

Collegis recovered $2.2M in ad spend and improved return on ad spend by 2.7x once invalid traffic was out of its campaign numbers.

CHEQ was able to optimise our approach to invalid traffic, 
and we now get clear actionable results in real time on billions of queries.

Ready to see what’s really in your traffic?

Book a 30-minute demo. We’ll show you what got through, what you turned away, and what it cost you.

  • Live walkthrough with your use case in mind
  • See the four dimensions, Entity, Identity, Intent, Control, in action
  • No commitment. No pressure. Just the product.
  • Trusted by 15,000+ companies including Fortune 50 brands
Book a demo

See what is in your traffic.

In 30 minutes, we’ll show you what reached your site, what was turned away, and what it came to do.

Trusted by enterprise marketers worldwide