BuySell Technologies saves
¥1m monthly with CHEQ
The challenge
- With 70% of BuySell Technologies’ advertising budget spent on paid search, fake traffic wasted precious clicks, stalled conversion rates, and reduced campaign performance.
- Fake leads needed to be manually removed from the funnel every day.
- The Sales team wasted energy on pursuing fake leads that came into the funnel from web forms.
The solution
Instead of having to manually remove invalid users from accessing their product in a tedious daily process, BuySell Technologies now checks their CHEQ dashboard to see how much fake traffic has been blocked and how best to redirect their ad budget. More than ¥1m in marketing spend has been redirected to reach BuySell Technologies’ real potential customers.
Product used:
“In digital marketing, the goal is often to increase the number of acquisitions quickly, but it is necessary to improve quality at the same time. So, we must stop wasting our budget. CHEQ is a valuable resource for digital marketing.”
About BuySell Technologies
BuySell Technologies is a Japanese e-commerce site with the mission of expanding the lifespan of valuable items through connecting sellers and buyers. One of their services, BuySell, purchases worn kimonos, old coins, and old stamps in the convenience of owners’ homes. The company makes reusing items easier through its e-commerce site and eight brick and mortar stores across Japan.
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