E-commerce giant Altex stops scrapers and bots with CHEQ
The challenge
- The Altex marketing team battled web scrapers, automated tools, click fraud, and fake users who polluted retargeting audiences making them ineffective.
- Paid marketing budgets were drained by bots looking for prices and promotions.
- Unqualified visitors from outside Romania would flood the website.
The solution
Implementing CHEQ, Altex immediately blocked price scrapers, suspicious crawlers, and applied an exclusion audience full of invalid users across all paid campaigns. Targets were further refined by geography and the Altex developers permanently banned a list of fraudulent data centers from accessing their site.
With cleaner traffic to their site, the team saw lower bounce rates, and faster page loading speeds. With exclusion audiences removing invalid users, confidence in their Google and Facebook ad spend was restored.
Product used:
“In digital marketing, savings is an important buzzword. Whatever helps us have a greater ROAS and reach a more relevant audience I’m always going to love. CHEQ is amazing for us in all regards.”
About Altex
Altex is the most dominant omni-channel brand in Romania. The company operates over 125 brick and mortar stores and an eCommerce site, offering a variety of products, including large appliances and electronics. The company is driven by a mission to improve the lifestyles of the Romanian people through technology and services such as financing.
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