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Junk Leads Calculator

Fill in a few details to uncover how much your company wastes on junk leads annually

Graphic showing fake leads and bots driving up marketing costs

Trusted by 15,000 brands to secure the go-to-market attack surface

Illustration of ad clicks and form submissions from bots, with a highlighted invalid traffic rate of 17.9%

$115 billion problem

Bots, fake users, and other bad actors with no intention to convert account for 17.9% of overall website traffic, on average, and up to 49% in vulnerable industries. Thousands of hours are lost every year by sales and marketing teams chasing fake leads.

The detrimental effects of junk leads

Dollar sign with downward arrow indicating cost reduction
Wasted resources

Both the budget and the
time of your marketing
and sales teams.

Data exclusion or invalid segment icon in pie chart
Skewed data

Inaccurate business
decision-making and
inefficient optimization.

Rejected form or invalid lead icon
Decreased performance

Declining conversion rates,
email performance,
and sender reputation.

Decreasing revenue or cost optimization icon
Lost revenue

Invalid leads filling the
pipeline instead of
qualified opportunity leads.

CHEQ Form Guard product screenshot with Marketo, HubSpot, Salesforce, and API integrations

Meet CHEQ Form Guard

Shield your forms and funnel from bots and fake users that wreck sales efficiency, erode trust between teams, and pose privacy and reputational risks.

Easily integrate with your MAP or CRM to automate blocking bots and bad actors from depleting marketing campaigns, wasting sales reps' time, and compromising funnel integrity.

Cover and excerpt from CHEQ’s report “The Business Impact of Junk Leads & Fake Sign-Ups,” highlighting fake traffic statistics by industry and threat type

The Business Impact of Junk Leads & Fake Sign-Ups

Discover how bots and fake users impact businesses and drive inefficiency.