Secure Your Paid Media from Click Fraud & Invalid Traffic
Reduce wasted ad spend and protect your marketing funnel by identifying and preventing automated and invalid engagement across Search, Social, and Display.
Securing global enterprises, one domain at a time
700 enterprise customers
1M+ domains monitored
Trusted by 15,000 brands to decode the truth behind every digital interaction
Stop Budget Drain. Improve Efficiency.
Click fraud doesn’t just waste ad spend. It undermines revenue by distorting audiences, analytics, and automated optimization across your paid media funnel.
Eliminate Wasted Ad Spend
Budget Protection
Prevent invalid and automated clicks from consuming paid media budget before real users can engage.
Preserve Audience Integrity
Audience Quality
Stop bots and automation from polluting retargeting and lookalike audiences used by ad platforms.
Restore Analytics Accuracy
Data Integrity
Ensure performance metrics, conversion rates, and optimization signals reflect real human behavior.
Optimize Conversion Learning
Conversion Efficiency
Ensure optimization strategies learn only from validated conversions, not malicious or low-quality activity.
Defend Against Competitive Abuse
Competitive Defense
Identify and mitigate malicious activity intended to drain budgets or distort campaign performance.
Improve Lead Quality
Pipeline Health
Prevent bot-driven clicks and conversions from feeding low-quality or fake leads into downstream systems.
Real-Time Click Fraud Protection Workflow
CHEQ evaluates every paid interaction in real time to distinguish legitimate engagement from automated and fraudulent activity.
Deploy & Integrate
Deploy CHEQ with a lightweight site-wide tag and integrate with ad platforms in just a few clicks.
Evaluate Every Interaction
Each paid interaction is evaluated in real time using traffic and trust signals such as execution environment, behavior, and network context.
Identify Fraudulent Intent
CHEQ distinguishes legitimate users from bots, automation, and invalid traffic that mimic real engagement.
Apply Real-Time Controls
Invalid interactions are blocked or excluded before they can impact spend, audiences, conversion events, or analytics.
Optimize & Report
Clean signals flow back into analytics and ad platforms, improving automated bidding and optimization decisions while reallocating spend toward legitimate users.
Why Leading Brands Trust CHEQ
Purpose-built to protect paid media performance, data integrity, and automated decisioning in the Human–AI era.
Entity-Level Traffic Intelligence
Understand who or what is interacting with your ads beyond IP lists and static rules.
AI-Era Fraud Detection
Detect modern automation, click farms, and AI-assisted traffic that bypass legacy protections.
Real-Time Prevention
Stop invalid interactions before they consume budget or contaminate downstream data.
Cross-Channel Coverage
Protect paid search, social, and display traffic within a single intelligence layer.
Low False Positives
Preserve legitimate engagement by minimizing disruption to real users and valid clicks.
Transparent Reporting
Access clear visibility into blocked activity and enforcement decisions for validation and optimization.
CHEQ vs. Traditional Solutions
- Real-time vs. batch processing
- 1,000+ signals vs. basic rule-based detection
- Machine learning vs. static rules
- Global threat intelligence vs. isolated systems
- Adaptive authentication vs. binary blocking
- Sub-10ms response vs. minutes/hours
- 99.2% accuracy vs. 60-80% typical accuracy
Enterprise Grade
SOC 2 Type II certified with GDPR compliance and enterprise-grade security controls.
Real outcomes. Measurable impact.
Enterprises worldwide use CHEQ to protect customer accounts, data, and brand trust at scale.
“We relied a lot on signals that were reactive, not proactive. We looked at our own data and checked afterwards what was the issue. But here we have a different, multi-layered approach now that helps us identify invalid and low-quality traffic.”
CHEQ Analytics
CHEQ Defend
“By fully safeguarding our PPC campaigns against invalid clicks and bot traffic, we significantly increased our protection rate while maintaining accurate attribution data.“
CHEQ Acquisition
"Our clients were seeing the web traffic but not the results. We needed a way to ensure their budgets were reaching real prospective students — not malicious bots or bad actors."
CHEQ Acquisition
"Working with CHEQ is about something more than reducing our ad budget. It is about optimizing ads and analyzing our Go to-Market potential."
CHEQ Acquisition
"Once we rerouted spend towards valid users, we saw lead quality rise considerably."
CHEQ Acquisition
"In digital marketing, the goal is often to increase the number of acquisitions quickly, but it is necessary to improve quality at the same time. So, we must stop wasting our budget. CHEQ is a valuable resource for digital marketing."
CHEQ Acquisition
"In digital marketing, savings is an important buzzword. Whatever helps us have a greater ROAS and reach a more relevant audience I’m always going to love. CHEQ is amazing for us in all regards."
CHEQ Acquisition
"CHEQ was able to optimize our approach to invalid traffic, and we now get clear actionable results in real-time on billions of queries."
CHEQ Defend
"CHEQ works! It’s significant to our marketing tech stack, and our Cost Per Acquisition metrics have significantly improved."
CHEQ Acquisition
"CHEQ is a layer of protection against companies who may be using agencies or bots to flood us with fake traffic."
CHEQ Acquisition
"We knew there were invalid clicks, but we were flying blind until we were able to work with CHEQ. With a focus on efficiency, we can improve lead quality over quantity, and deliver more enrollments."
CHEQ Acquisition
“CHEQ’s suite of products are integral to our operations. We do not launch any ad campaigns without CHEQ’s robust fraud protection in place, which has saved us millions of dollars over the years.”
CHEQ Acquisition
CHEQ Form Guard
”CHEQ is a strategic AI tool for our business. I’m not bringing invalid traffic into my marketing funnels or spending dollars on fake people."
CHEQ Acquisition
”CHEQ significantly reduced invalid traffic, which was draining our ad budget.”
CHEQ Acquisition
“CHEQ has been an amazing partner every step of the way. They’ve helped us improve the efficiency of our ad spend and we’re seeing 8X ROI from the investment.”
CHEQ Acquisition
Frequently Asked Questions
What is click fraud?
Click fraud is a form of invalid traffic where automated or malicious activity generates paid ad interactions with no intent to convert.
Common sources include:
- Bots and click farms
- Automated scraping and testing tools
- Malicious or abusive automation
- Non-human traffic that mimics real users
The result is wasted spend and corrupted performance data.
How does click fraud impact marketing performance beyond wasted budget?
Click fraud affects more than spend.
It can:
- Pollute retargeting and lookalike audiences
- Distort conversion rates and CPA
- Mislead automated bidding and optimization
- Inflate performance metrics tied to non-human activity
CHEQ focuses on protecting decisioning and data integrity, not just cost.
Does click fraud only affect search ads?
No. Click fraud impacts all paid channels, including:
- Paid search
- Paid social
- Display and programmatic
- Affiliate marketing
Social and “walled garden” platforms are especially vulnerable due to limited transparency into traffic sources.
How does CHEQ detect click fraud?
CHEQ evaluates paid interactions in real time using traffic and trust intelligence, including:
- Execution environment and browser integrity
- Behavioral patterns inconsistent with real users
- Network and automation indicators
Detection focuses on intent and authenticity, not static signatures.
Why isn’t the ad platform’s built-in protection enough?
Ad platforms primarily filter general invalid traffic and rely on post-hoc adjustments.
Limitations include:
- Limited visibility into sophisticated automation
- Reactive refunds after spend occurs
- Optimization systems trained on polluted data
CHEQ provides an independent, real-time intelligence layer focused on your outcomes.
Will blocking click fraud affect real users or campaign reach?
No. CHEQ is designed to minimize false positives.
Key points integrated into CHEQ’s system:
- Decisions are risk-based, not blanket blocks
- Legitimate engagement is preserved
- Legitimate users experience minimal friction
This protects conversion while improving data quality.
Can CHEQ integrate with existing ad and analytics platforms?
Yes. CHEQ integrates with:
- Paid media traffic paths, including major platforms such as:
- Google Ads (including YouTube and Performance Max)
- Microsoft Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Analytics and attribution systems, including:
- Adobe Analytics
- Adobe Customer Journey Analytics
- Tableau
- CDPs and APIs that connect to downstream optimization tools
Clean signals help improve automated bidding, targeting, and reporting.
Related Posts
Trust & Data Integrity
Certified and compliant with global standards of security and privacy.
SOC 2 Type II
Security, availability, confidentiality
ISO 27001
Information security management
GDPR Compliant
EU regulation
CCPA Compliant
California consumer privacy
CSA STAR
Cloud Security Alliance
CHEQ protects customer data with enterprise-grade encryption and
maintains continuous compliance across global frameworks.
Ready to secure your business?
Join thousands of companies that trust CHEQ to protect their users
and revenue from account takeover threats.