How the Fake Web Impacts Marketers

The proliferation of fake websites has significantly impacted marketers’ strategies, forcing them to adapt and refine their approaches to improve efficiency and deliver genuine value to consumers. In an era where misinformation and fraudulent online activities are rampant, marketers face the challenge of distinguishing their brands from fraudulent counterparts.

This has led to a heightened focus on building and maintaining trust through transparent communication and authentication measures. Marketers now invest more resources in verifying the authenticity of their online presence, utilizing secure platforms, and implementing robust cybersecurity measures to protect both their brands and consumers.

Additionally, there is a growing emphasis on educating the target audience about the risks associated with fake websites, empowering them to make informed decisions. By prioritizing authenticity and security, marketers aim to create a more trustworthy online environment, ultimately enhancing efficiency and delivering meaningful value to consumers.

Kerry Coppinger

Senior Manager, Brand Marketing at CHEQ

As head of the brand marketing department at CHEQ, Kerry manages all things content and brand including: research reports, public relations, content marketing, copywriting, press, and other editorial features. Prior to her work at CHEQ, Kerry worked for several tech companies in New York.