Space NK Builds a Privacy-First Digital Experience
with CHEQ
The Challenge
Space NK is the UK’s leading beauty specialist retailer, known for curating some of the world’s most sought-after beauty brands. Delivering a seamless and inspiring experience across in-store, web, and mobile channels is central to the business.
As digital engagement continued to grow, maintaining that experience during peak periods became increasingly complex. The holiday season, in particular, brings significant spikes in traffic, placing pressure on infrastructure, performance, and data handling practices.
At the same time, Space NK needed to ensure that customer privacy was consistently protected across every interaction. As new channels like mobile were introduced, maintaining clear consent management, consistent visibility into technologies running on their platforms, and strong governance over cookie activity became critical.
The team needed a way to scale confidently during high-demand periods while ensuring that only approved technologies were collecting data and that all privacy obligations were met without compromise.
- Surging peak traffic strained infrastructure and risked degrading the customer experience
- Rapid expansion across web and mobile introduced complexity in maintaining consistent data visibility and governance
- Compliant, transparent consent management became increasingly difficult
- Lack of control over which technologies could collect data created risk across privacy, compliance, and customer trust
The Solution
Space NK partnered with CHEQ to strengthen its approach to privacy, consent management, and technology governance across its digital ecosystem.
With CHEQ’s Privacy solution, CHEQ Enforce, Space NK gained clear control over how cookies and third-party technologies operate on its website. Cookies are only deployed in line with user consent, ensuring that data collection remains transparent, compliant, and aligned with customer expectations.
This visibility allows the team to understand exactly what technologies are running, how they behave, and when they are activated. As a result, Space NK can manage risk, help prevent unauthorised tracking, and maintain consistent privacy standards across both web and mobile environments.
CHEQ has become a key part of how Space NK maintains trust with its customers, particularly during high-traffic periods when performance and compliance must work together seamlessly.
- Controlled cookie deployment aligned to user consent, ensuring compliant and transparent data practices
- Full visibility into technologies and tags running across the website
- Reduced risk through blocking of unauthorised or non-compliant cookies
- Consistent consent and data governance across web and mobile environments
- Improved confidence in meeting customer expectations around data protection and transparency
Product used:
“Working with CHEQ has reinforced the value of having strong, unified visibility and control over cookie activity across our digital platforms.”
About Space NK
Space NK is the UK’s leading beauty specialist retailer, known for its curation of the world’s best beauty brands. Everything we do is centred around creating an inspiring, seamless experience, whether someone is shopping in store, online or on the app.
More success stories
Lionbridge reduces invalid traffic by 68% and protects remarketing audiences
”CHEQ is a strategic AI tool for our business. I’m not bringing invalid traffic into my marketing funnels or spending dollars on fake people."
CHEQ Acquisition
E-commerce giant Altex blocks bots in remarketing campaigns to boost ROAS
"In digital marketing, savings is an important buzzword. Whatever helps us have a greater ROAS and reach a more relevant audience I’m always going to love. CHEQ is amazing for us in all regards."
CHEQ Acquisition
BIKE O & COMPANY fights affiliate fraud and optimizes ad spend with CHEQ
"Working with CHEQ is about something more than reducing our ad budget. It is about optimizing ads and analyzing our Go to-Market potential."
CHEQ Acquisition
