CHEQ Launches Agent Intent

CHEQ, the global leader in Go-to-Market security and traffic integrity, today announced CHEQ Agent Intent, a new product launching at Cannes Lions on June 22, 2026. Agent Intent is the first platform purpose-built to identify not just what type of entity is visiting a site, but what it is there to do, and to control the outcome in real time.

The announcement comes ahead of CHEQ’s appearance at Cannes Lions, where the company will present to global marketing and advertising leaders on the implications of agentic traffic for brand measurement, campaign performance, and data integrity. The full launch takes place on June 22.

As AI-driven agents, bots, and automated systems now represent a substantial and growing share of site traffic, the ability to detect a non-human entity is no longer sufficient. CHEQ Agent Intent gives teams the ability to act on intent, not just classification.

The product is built around four core dimensions: Entity, which identifies the real operator and ownership chain behind any agent; Identity, which validates whether the claimed identity matches reality; Intent, which classifies what the agent is trying to accomplish; and Control, which delivers real-time decisions across allow, block, redirect, or rate-limit actions on any surface.

“Most platforms tell you what something is. A bot. An agent. A crawler. We built Agent Intent because that is only the beginning of the question. The real question, the one that changes outcomes, is what does it want? And what should happen next? For the first time, businesses can govern their traffic based on intent, not just identity.” Guy Tytunovich | CEO, CHEQ

The product addresses three interconnected problems that existing tools have been unable to solve. First, entity opacity: most sites have no visibility into who operates the agents visiting them, only what platform they run on. Second, identity spoofing: sophisticated agents frequently misrepresent their identity, creating false signals in analytics and measurement systems. Third, intent blindness: without understanding why an agent is visiting, businesses cannot make informed decisions about whether to allow, restrict, or engage with it.

“Trust tells you who’s at the door. Intent tells you what they came to do. You decide if they come in.”

The Governance layer of CHEQ Agent Intent delivers on that promise operationally, with real-time enforcement across a company’s full digital surface area. This is not post-session cleanup or weekly reporting. It is a live decisioning layer that responds at the moment of contact, across every property that matters.

Existing CHEQ customers can access the product through the CHEQ platform. New customers can request early access and book a demonstration through cheq.ai. Click here to read more about this incredible release.