PPC Toolkit & Software Solutions for Optimizing ROI | CHEQ


Fifteen years ago, it was so easy to generate a profit using PPC advertising.

All you had to do was create an ad, put some money behind it, and launch your campaign. Customers and clients would start rolling in, ensuring a consistent revenue stream.

Today, you need to think and worry about so many things to get ahead in PPC, including your competitors using both legitimate tactics, and shady tricks, to get an advantage and outperform you.

Thankfully, there are plenty of PPC software solutions out there that can help you gain an edge and ensure a positive return on your advertising spend.

In this post, we are going to go over our seven favorite PPC tools that you can start using today to improve your ad campaigns.

1. AdEspresso

AdEspresso is an ad management software solution designed to simplify digital advertising. You can use it to create and optimize ads across Facebook, Instagram, and Google Ads ad campaigns.

It allows you to manage and keep track of all your ad campaigns from a single place.

With AdEspresso, you will not need to waste any time switching between different platforms’ ad managers.

You will also gain access to advanced analytics that you can use to analyze and improve your campaigns.

Ad Espresso Data sync

If you manage PPC campaigns for clients, AdEspresso’s collaboration tools and campaign approval process can make your life a lot easier.

Finally, signing up for AdEspresso will grant you access to AdEspresso University, which is the company’s library of educational resources on digital advertising.

It includes a variety of courses and webinars you can use to improve your advertising knowledge and learn how to create better campaigns.

AdEspresso offers a free 14-day trial so that you can try out their software without risking any money. Paid plans start at $58/month.

2. WordStream

WordStream is a highly popular PPC tool aimed at small and mid-sized businesses.

Similarly, to AdEspresso, it is a cross-platform tool that supports managing ad campaigns across Google, Bing, Facebook, and Instagram.

You can use it to manage bids, research new keywords, improve your ad quality scores, as well as create landing pages and pop-ups for your ad campaigns using the tool’s intuitive drag-and-drop interface.


Then there is the “20-Minute Work Week” feature, which analyzes your ad performance and provides recommendations to optimize your campaigns.

WordStream also offers a managed solution where they take care of your PPC advertising for you.

The company offers a free 7-day trial you can use to test out their software and see if it is the right fit for your needs. Paid plans start at $199.

3. Acquisio

Acquisio is a PPC management tool that takes advantage of machine learning to analyze and adjust your ad bids, as well as manage and optimize your ad campaigns. It also has powerful features for digital agencies, such as the lead and traffic estimator tool and the ROI calculator.


You can use it to manage advertising campaigns across Google, Bing, Facebook, and Instagram.

It is also great for discovering new keyword opportunities thanks to its built-in search query data, which allows you to see what kind of keywords people are using when they are performing online searches.

Acquisio also supports cross-channel reporting, which allows you to view and analyze the performance of all your campaigns in a single place.

Reports can be scheduled for automatic delivery on specific days of the month, which is a very useful feature for advertising agencies.

While you can schedule a demo to have someone on the Acquisio team guide you through the tool and its features, there is currently no pricing information available on the company’s website.

4. SEMrush

You’ve probably already heard about SEMrush and know that it’s a powerful SEO tool.

But did you know that it also has a number of features that can be very useful to PPC advertisers?

You can use SEMrush to perform competitive analysis and keyword research, as well as track your ads’ visibility in paid search.

There is also a very useful CPC Map feature that allows you to compare CPCs between different countries and regions so that you can optimize your targeting and ad spend.

SEMrush comes with an ad builder you can use to spy on your competition and then use their ads as templates for creating ads for your own campaigns.

Finally, you can use SEMrush’s PPC Keyword tool to discover new keywords and plan your PPC campaigns.


SEMrush offers a free 7-day trial you can use to try it out and see if it is the right fit for your business. Paid plans start at $99.95/month.

5. SpyFu

SpyFu is a competitive analysis tool aimed at PPC advertisers. It allows you to gain a large amount of information on your competition and its advertising strategy.

You can use SpyFu to learn what keywords your competitors are targeting, how many clicks they are getting, how much money they are bidding on each particular keyword, as well as what ads they are using. If that weren’t enough, SpyFu also has a decade’s worth of historical data in its database that you can use to analyze your competition’s advertising strategy and get a clear idea of what they’re doing and how it’s working for them.


SpyFu can also do the work for you, recommending profitable keywords you should be targeting based on historical data.

SpyFu’s pricing starts at $39/month.

6. CHEQ for PPC

CHEQ is a cybersecurity-based click fraud prevention tool, designed for medium-sized and enterprise advertisers. Companies using CHEQ include Outbrain, Chanel and Dentsu, with enterprise advertisers reportedly saving between 10-20% of their paid search and paid social media spend by removing all invalid and fraudulent traffic from their audiences and campaigns. CHEQ for PPC is the first solution to block invalid clicks across all platforms in which PPC budgets are invested, including Google, Amazon, Baidu, Bing, Facebook, LinkedIn, Snap, Twitter, Pinterest, Yahoo, and Yandex.

It has already won major plaudits including Best Search Software 2020, in the Drum Awards, Best Fraud Solution (The Drum) and named among the World’s 100 Hottest Startups by CNBC. You can request a demo of CHEQ here. For small business advertisers more focused on Google Ads, ClickCease offers a good click fraud prevention service more tailored to their needs and at a lower price point.

Solutions for Paid Marketing

Use PPC software to optimize your campaigns and generate a better return on your ad spend. With so many PPC tools available out there, there is no reason why you should not take advantage of them to improve your advertising strategy and generate a better ROI on your campaigns.



Want to protect your sites and ads? Click here to Request a Demo.


Latest Posts

Ready to secure your
Go-to-Market efforts?

Get started