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BIKE O & COMPANY fights affiliate fraud and optimizes budget
to drive higher ROI

50%
reduction in invalid paid search traffic
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The challenge

  • Malicious affiliates were planting inappropriate tags, turning users browsing specific websites into fake attributions despite conversions via organic search or other ads.
  • Fraudulent traffic was a significant burden on advertising costs.

The solution

By implementing CHEQ, BIKE O & COMPANY reduced the fraudulent click-through rate by approximately 50% and is now able to re-direct spend to optimize their ROI.

Product used:

“Working with CHEQ is about something more than reducing our ad budget. It is about optimizing ads and analyzing our Go to-Market potential.”

Kazuyuki Oishi, Digital Marketing Group Manager, Digital Promotion Division

About BIKE O & COMPANY

BIKE O & COMPANY, Ltd. offers the full range of motorcycle lifestyle services while implementing motorcycle-related peripheral businesses to become a life-design company that transcends the motorcycle lifestyle.

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