Lionbridge keeps audiences clean and unlocks extra visitor insight with CHEQ
across campaigns
The challenge
Focused on driving revenue and building pipeline, the Lionbridge paid marketing team manages advertising across North America, Europe, and Asia, through Google, LinkedIn, Twitter, and content syndication.
- Bots and invalid traffic were creating fake form fills which had to be manually cleaned from the CRM.
- There was no way to see how much of their web traffic was legitimate.
The solution
The Lionbridge team engaged CHEQ to protect their paid media, and the data presented a compelling case of wasted budget. To further cleanse their GTM efforts of bad data, Lionbridge actively applied CHEQ’s recognized invalid traffic audiences against their remarketing campaigns. It was a quick win to ensure their remarketing budget was not chasing and displaying ads to bots and fake users.
Product used:
“CHEQ is a strategic AI tool for our business. I’m not bringing invalid traffic into my marketing funnels or spending dollars on fake people.”
About Lionbridge:
Lionbridge is a global provider of translation services with solutions centers in 23 countries providing translation and localization services in 350+ languages. Lionbridge relies on a combination of the best human and machine intelligence to create culturally rich experiences for customers, working through a network of over 500,000 linguistic experts and cultural translators.
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