How CHEQ protects Linkvertise and its partners from fraud globally
The challenge
- The Linkvertise business model relies on a mutually beneficial ecosystem and fraud presents an intolerable risk to the team and 500k+ advertisers and publishers.
- Linkvertise needed a solution that supported special user flows and customized detection capabilities, and delivered binary decisions on identified fraudsters.
The solution
While testing potential solutions with another ad fraud vendor and one of the most well-known CDN and bot mitigation platforms on the market, one of Linkvertise’s business partners recommended they also look into CHEQ.
CHEQ Defend and a fast, responsive team were exactly what Linkvertise needed. CHEQ data analysts and researchers shared deep technical expertise unmatched by the other vendors.
Linkvertise ran millions of visitors through CHEQ’s calibrated detection engine resulting in a decisive, real-time detection system that helps the Linkvertise ecosystem stay fraud-free. Advertisers continue to increase their spend thanks to profitable campaigns seen by real humans, and as a result, content creators earn more revenue, keeping the platform growing.
Product used:
“CHEQ was able to optimize our approach to invalid traffic, and we now get clear actionable results in real-time on billions of queries.”
About Linkvertise
The Linkvertise platform enables the monetization of content through its ecosystem of content creators/publishers, and advertisers. Within its platform, content is freely available, and creators are compensated by advertisers. Linkvertise operates globally, helping over 500k publishers generate revenue over their search network in 200+ markets.
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