How Bots & Fake Users Impact Higher Education Marketing
Download our report to discover the unique ways that the Fake Web impacts higher education institutions' funnels, advertisements, analytics, and more.
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2.5B fake visits each year
Our analysis revealed that about approximately 2.5 billion of these website visits are coming from bots and fake users. An influx of website visits from bots and fake users can result in unexplainable traffic spikes, higher bounce rates, skewed metrics, wasted time and resources, and overwhelmed servers. These actions can also make a website more challenging to use for someone with legitimate interest.