CHEQ protects Creditfix
from fraud and malicious bots
The challenge
- 90% of lead generation at Creditfix goes to Google, Facebook and Yahoo.
- Competitors leveraged bots and other methods to drain ad spend, resulting in lost revenue opportunities.
- When Google began refunding thousands of pounds a day for fake clicks, they were also forced to spend valuable time reconciling budgets and reporting with Finance.
The solution
Since implementing CHEQ Acquisition to protect paid marketing channels from fraud and to sharpen targeting efforts, Google refunds have stopped and the once cumbersome meetings with Finance to reconcile daily basis CPL and CPA budgets are no longer needed.
By customizing settings to enable greater accuracy on target audiences, Creditifx not only blocks 95.2% of all invalid traffic due to user location, they can now focus advertising spend on target geographies.
With CHEQ protecting their funnels from over 220 million threats and invalid users, the Creditfix team has recaptured £2.76m in ad spend. CHEQ’s advanced detection and blocking capabilities provide the Creditfix team with consistent data and peace of mind knowing that their ad spend is reaching their target audience.
Product used:
“CHEQ is a layer of protection against companies who may be using agencies or bots to flood us with fake traffic.”
About Creditfix
Creditfix is a UK-based organization that has helped over 250,000 individuals improve their financial standing through debt management advisory and assistance.
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