How UserWay improved
conversion rates and ROI
with CHEQ
and suspicious data centers
The challenge
- The marketing team at UserWay advertises with Google, Facebook, LinkedIn, and Bing.
- Bots and unqualified users reduced efficiencies and resulted in wasted spend.
The solution
Within two months of partnering with CHEQ, the UserWay team reduced their unqualified traffic by 56% and redirected their ad spend towards real businesses seeking solutions for digital accessibility.
They diversified their outreach efforts, focusing on creating landing pages, white papers, and webinars, significantly reducing monthly paid advertising costs.
In tandem with the other marketing activities, and despite the reduction in advertising spend, UserWay’s conversion rates steadily improved.
Product used:
“CHEQ works! It’s significant to our marketing tech stack, and our Cost Per Acquisition metrics have significantly improved.”
About UserWay
UserWay is a globally respected digital accessibility company, considered one of the leaders in its market. It helps thousands of companies comply with ADA Section 508 by automating the process that ensures websites and digital documents are Section 508 compliant. Most of UserWay’s customers, including Cheq.ai, have successfully reduced costs by 90%, thanks to emerging UserWay AI and ML technologies. As a result, they have achieved digital accessibility compliance and significantly increased traffic to their websites.
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