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Paycor eliminates bots and fake users from acquisition campaigns and increases revenue

+400%
increase in first-time bookings
+50%
increase in qualified leads
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The challenge

  • Invalid clicks ruined customer acquisition effectiveness.
  • Pool lead quality was damaging marketing’s relationship with sales.
  • Manual investigation was draining and impossible to scale.

The solution

After implementing CHEQ, Paycor and their agency partner .monks, were able to block high-risk invalid users while calibrating and optimizing the mid to low-risk users. With the help of CHEQ, Paycor saw a 400% increase in first time meetings booked from their customer acquisition campaigns, while increasing sales qualified leads by 50%.

Product used:

"Once we rerouted spend towards valid users, we saw lead quality rise considerably."

Director of Digital Marketing

About Paycor

Paycor’s HR, payroll, and talent platform connects leaders to people, data, and expertise. Paycor helps leaders drive engagement and retention by giving them tools to coach, develop, and grow employees along with unprecedented insights into their operational data with a unified HCM experience that can seamlessly connect to other mission-critical technology.

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