BIKE O & COMPANY fights affiliate fraud and optimizes budget
to drive higher ROI
The challenge
- Malicious affiliates were planting inappropriate tags, turning users browsing specific websites into fake attributions despite conversions via organic search or other ads.
- Fraudulent traffic was a significant burden on advertising costs.
The solution
By implementing CHEQ, BIKE O & COMPANY reduced their fraudulent click-through rate by approximately 50% and is now able to redirect spend to optimize their ROI.
Product used:
“Working with CHEQ is about more than reducing our ad budget. It is about optimizing ads and analyzing our go-to-market potential.”
About BIKE O & COMPANY
BIKE O & COMPANY, Ltd. offers a full range of motorcycle lifestyle services while implementing motorcycle-related peripheral businesses to become a life-design company that transcends the motorcycle lifestyle.
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