Best Software 2020: The Drum Search Awards
Daniel Avital
|Announcements | May 06, 2020
CHEQ, which uses cutting-edge cybersecurity to eliminate click fraud from both paid search and paid social campaigns, is proud to have received the honor of Best Search Software of 2020 in the prestigious Drum Search Awards. CHEQ beat eight of the biggest names in search software, including SEMRush, Adzooma, Marin Software, and Ranking Coach GMBH. The awards recognized the recently launched CHEQ for PPC, search leaders at Walt Disney Company, GSK, Google, and Microsoft, were impressed by the depth of CHEQ’s technology and by the fact that CHEQ for PPC is the first solution to block invalid clicks across multiple platforms.
Up until now, invalid click solutions have focused exclusively on Google Ads and have only detected basic invalid traffic through the use of outdated IP blacklists. In contrast, CHEQ for PPC is the first to eliminate invalid clicks across all major PPC platforms, including Google, Facebook, Instagram, Baidu, Bing, LinkedIn, Snap, Twitter, Pinterest, Yahoo, Yandex, and more. Leading enterprise advertisers relying on CHEQ for PPC are saving between 10-20% of their media spend by removing all invalid and fraudulent traffic from their audiences and campaigns.
CHEQ Founder and CEO, Guy Tytunovich, said: “We are extremely proud to be recognized for innovation in introducing cybersecurity technology for the growing problem of enterprise-scale click fraud. To have just launched our PPC protection product and to witness the widespread adoption and recognition across the industry is nothing short of humbling. None of this would be possible without our incredible employees who work tirelessly to bring cybersecurity-level protection to the world’s biggest advertisers and their campaigns”.
This comes at a pivotal moment as the problem of click fraud is set to cost digital marketers $23.7 billion in 2020, according to a report from the University of Baltimore.
The win follows a number of awards for CHEQ as a category disruptor in the field of cyber security-backed protection for digital media, including:
- The Drum’s Ad Fraud Solution of the Year (2019)
- MMG’s Tech Transparency Award Winner (2019)
- Enterprise Security Magazine’s Top 10 AI Solutions of the Year (2019)
- CNBC’s Upstart 100 (2019)
- CV Magazine’s Most Innovative AI-Driven Ad fraud technology firm (2020)
- Top US Business Management Software (2020) awarded by leading PPC agency DesignRush
Check out some of our other ad-fraud awards!
P.S.
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