Regent University decreases cost-per-student enrollment by removing fake clicks with CHEQ
enrollment
The challenge
- As student acquisition by Regent University is through online campaigns, primarily Google, Facebook, and Bing, the university had a problem with bot-driven fake clicks and online form-fills.
- Fake leads were wasting call center staff time and resources.
The solution
CHEQ’s AI-powered detection engine uncovered heightened levels of invalid clicks across Regent University’s paid search (Google, Bing) and paid social (Meta) campaigns. The university then used CHEQ to identify and block high-risk invalid users through 2,000+ real-time security challenges, deploying exclusion audiences and IP blocking to protect their acquisition campaigns.
With a focus on efficiency, Regent University was able to decrease invalid clicks by 21%, improve lead quality, deliver more enrollments, and reduce cost-per-student enrollment by 31%.
Product used:
“We knew there were invalid clicks, but we were flying blind until we were able to work with CHEQ. With a focus on efficiency, we can improve lead quality over quantity, and deliver more enrollments.”
About Regent University
Virginia-based Regent University serves 11,000 students. The school offers 150 areas of study from cybersecurity to health, both at its 70-acre campus in Virginia Beach, and through online courses around the world.
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