The People Fighting the Fake Web: Roy Neumann | CHEQ


Roy Neumann is a Sales Director at CHEQ. He joined our Fight Against the Fake Web in March of 2021. Previously, Roy worked in companies like and Sparta Systems (Honeywell). He was also a Major in the Israeli Air Force.

Why did you join the fight against the fake web?

I decided to join CHEQ because I understood that what we do genuinely helps in making the internet a better place, saving businesses a lot of money and anguish. Besides, as a salesperson, you have to believe in what you’re selling and see the value in it. If you don’t, you just won’t be able to do it well. So trusting in what CHEQ does, the product, and the technology was the driving force in my decision.

How does your role enable the fight against the fake web?

In my role, I’m able to help connect CHEQ and its incredible technology with all the companies that might not even be aware of the problem. We’re able to very accurately detect and assess the impact of invalid traffic on the business and then resolve it quickly and elegantly.

How has your perception of the fake web changed since you joined CHEQ?

Prior to  CHEQ, I knew that bots, fake users, scrapers, and other types of traffic existed, but it was only later that I began to understand the extent of this worldwide epidemic. With the awareness I have today, it’s clear that anyone who understands the problem knows that they need to do something about it. If you’re a business owner or a marketing professional, as soon as you see the impact invalid traffic has on your marketing operations, you know you need to take immediate action. Some of my friends have businesses and we talk about the fake web, not because I want to sell to them, but because I know how big of an issue it is and how much it might be affecting them. So my understanding and perception certainly grew, it’s part of my day-to-day. 

What do you appreciate most about working at CHEQ?

The people. I know it sounds corny, but it’s the truth. I’m surrounded by a lot of really talented, smart, and interesting people and there’s very little ego around. Everyone is independent, and at the same time there’s a lot of teamwork and drive to help one another. I feel we all have this “I want to get things done” attitude which attests to the massive growth that we’re experiencing.

It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.

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