Go-to-Market Security Glossary of Terms & Phrases | CHEQ


Security Glossary

Get fluent in GTMSec, privacy, and compliance with our glossary of key industry terms.



Data Accuracy is the principle that businesses must take every reasonable step to ensure that data is accurate, and where necessary, up-to-date.

Advanced Encryption Standard (AES)

The Advanced Encryption Standard (AES) is the encryption standard for security-sensitive non-classified material in the United States.

Affiliate Fraud

A form of invalid malicious activity in which an affiliate marketers or network attempts to drive invalid traffic to their partner's site to inflate their commissions.


An Algorithm is a mathematical process or set of rules for equations applied to a block of data.


Data Anonymization is the process by which personally identifiable information (PII) is altered to render it anonymous so that it cannot be traced back to an individual. There are three primary techniques for achieving data anonymization: suppression, generalization, and noise addition.

Article 29 Working Party

The Article 29 Working Party (WP29) was a European Union organization made up of the data protection authorities of EU member states that acted as an independent advisory body on data protection and privacy. It was replaced by the European Data Protection Board (EDPB) when the General Data Protection Regulation (GDPR) went into effect.

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