The People Fighting the Fake Web: Zack Shipman
Ben Benoliel Contente|
Announcements | June 14, 2022
Zack Shipman is a Product Data Analyst at CHEQ. He joined our Fight Against the Fake Web four years ago.
Why did you join the fight against the fake web?
Moving from a foreign country to Israel, I always wanted to work in a cybersecurity company. When I first heard about CHEQ and the purpose of fighting the problem of fake traffic on the internet, I knew that was it. Also, I like to work with something that I believe in, something that at the same time is interesting for my growth and solves a real issue in the world.
How does your role enable the fight against the fake web?
In my day-to-day, I investigate the fake traffic that we find on our client’s accounts. With that, I’m able to help them see what is actually fake and real, as well as get better results and performances from their Go-To-Market strategies.
How has your perception of the fake web changed since you joined CHEQ?
I was aware the problem existed before joining. During university, I used to play online games like poker, and it was clear the number of bots in this space. Everyone that plays has lost and won money against these fake users. So it was something I was familiar with. But it’s a bigger issue than I ever expected before. I understand now the impact it has on users and companies, how much it affects campaigns, skews data for analysts, the effect it has on marketing campaigns…the list goes on.
What do you appreciate most about working at CHEQ?
It’s very interesting to be part of a company that’s growing so fast, attaining so many new clients from all around the world, while solving such an important issue. Also, what I like about working at a SaaS company, is that I’m based in Israel but I’m able to help clients on every corner of the planet.
It’s never been a better time to join one of the fastest-growing companies in SaaS, as we continue to Fight the Fake Web, building out the future of Go-to-Market security. See what our dear CHEQers have to say about our culture and work-life and take a look at our open positions.