The Future of Marketing Efficiency: An Honest Approach to Optimizing Your Funnel | CHEQ



The Future of Marketing Efficiency:

An Honest Approach to Optimizing Your Funnel


If your conversions aren’t quite where you want them to be, it’s time to take a step back and examine your funnel.

Join Alex Schutte, Senior Director of Marketing Demand Generation at Paycor, and Adam Altmark, Senior Manager of Solutions Engineering at CHEQ, as they explore the past, present, and future of marketing efficiency. Alex will share his expertise on how to uncover marketing inefficiencies and make the most of your marketing budget to drive real business impact. Together, they’ll highlight innovative ways of unlocking growth that will delight customers and leaders alike.

After this session, you’ll be able to:

  • Expand beyond the typical marketing optimization playbook
  • Adapt more effective ways of improving your marketing performance
  • Clearly advocate for securing your funnel with key stakeholders


Alex Schutte

Senior Director, Marketing Demand Generation at Paycor

Alex Schutte has over 15 years of B2B marketing experience. As Sr. Director of Demand Gen at Paycor, he leads multi-channel marketing strategies that drive demand and increase revenue. Over his 8 years, he has transformed Paycor’s demand generation efforts to be digital-first and helped grow his team’s revenue contribution by 682% over his tenure. Alex has been instrumental in Paycor’s growth from founder-led and privately owned, to private equity backed, and going public in 2021.

When he’s not planning his next marketing strategy, you can catch him putting his certification as a “Bourbon Steward” to the test or giving back to the community. Alex serves on multiple non-profit and community boards, and in 2020 was awarded the Forty Under 40 honor by the Cincinnati Business Courier. However, his favorite passion is striving to be the best Girl Dad he can be.

Adam Altmark

Adam Altmark is a Senior Manager, Lead IIon the Solutions Engineering team at CHEQ, the world's leader in Go-to-Market security. Adam works with organizations to identify where and how invalid traffic is infiltrating their digital efforts and partners with them to develop tailored solutions to their problems.