Maximizing Conversions
and Campaign Performance:
The Power of Meta's Conversions API and Server-Side Tagging
ON-DEMAND
Join Meta and CHEQ for a practical session on how to improve the targeting, effectiveness, and data security of your Meta campaigns by leveraging the Conversions API (CAPI) and server-side tagging (hint: it’s now easier than you may think).
Watch this webinar on-demand to learn:
- Why CAPI is key to optimal campaign performance
- The importance of Meta’s Event Match Quality (EMQ) score
- How to safely transmit data and protect privacy while also improving outcomes
- Tips on getting started
Emily Wilson
Product Partnerships Manager at Meta
Emily Wilson is a Product Partnerships Manager at Meta. Her focus is in building partnerships that help advertisers get set up for success across the family of apps and services with products like pixel and Conversions API. Emily works closely with Meta’s product teams to identify opportunities for new partner ecosystems and partner product development.
Michael Buzzelle
Senior Solutions Consultant at CHEQ
Michael is a Senior Solutions Consultant at CHEQ with over 10 years of industry experience. Primary focuses are in tag implementation in client and server-side environments, real-time data collection and analysis in cloud environments and client-facing relationship management. Trusted by Fortune 500 clients, Michael delivers tailored solutions that empower data-driven decision-making.
Outside of work, Michael is an avid skier and active volunteer for community organizations including Habitat for Humanity and Food Lifeline.
Amy Holtzman
Chief Marketing Officer at CHEQ
As Chief Marketing Officer at CHEQ, the leader in go-to-market security, Amy Holtzman understands the motivation of malicious actors online and how they can come to drain advertising budgets, pollute marketing funnels, and poison CRMs. Previously the CMO and Head of Marketing at Spring Health, AlphaSense and Splash, Amy's passion for continuous learning, building high-performing teams in high-growth environments, and exceptional, data-driven marketing and communications motivate her wherever she steps in.